ATRIA'S MEAL SOLUTIONS TO BECOME A NEW BUSINESS Unit
Atria Group plc STOCK EXCHANGE RELEASE 2.12.2005
ATRIA'S MEAL SOLUTIONS TO BECOME A NEW BUSINESS Unit
Atria Group plc's vision is to become the leading company in meat processing and
meal solutions in the Baltic area; a position it already holds in Finland.
Internationalisation of trade, structural changes and fragmentation in consumers'
consumption habits create pressure for change in our current operations. In order
to respond to the challenges of a changing competitive environment, Atria's
convenience food and meat product operations are to be reorganised in Finland.
Atria's meal solutions will become a new business unit that operates directly
under the CEO and is lead by a business director. The area will, in addition to
Atria's operations, also comprise the operations of Atria's subsidiary Liha ja
Säilyke Oy, located in Forssa. The management of Forssa's meat product operations
will also become the responsibility of Atria's meat product industry. Both
Atria's and Forssa's production units will continue to operate as before.
Jarmo Lindholm has been appointed director of Atria's meal solutions operations.
He will be in charge of Atria meal solutions' unit strategy, organisation and
personnel appointments, and he will also been appointed member of the executive
group.
Jarmo Aavikko continues as Liha ja Säilyke Oy's Managing Director. In future, in
addition to Forssa, he will also have a central role in meal solutions and
related development operations (e.g. production and R&D) in Nurmo and Karkkila.
Under the new business model, Forssa's sales, marketing and product development
operations are integrated with Atria's corresponding operations. The Forssan
brand will remain on the market and it will be actively developed in the future.
The changes aim to further improve Atria's business renewal ability,
profitability and business growth. The changes will become effective from the
beginning of 2006.
Changes in Atria Oy's commercial operations
The responsibility of Atria Oy's Commercial Director Denis Mattson is to manage
Atria Oy's and Liha & Säilyke Oy's sales operations in Finland. In addition, the
Commercial Director's responsibilities include coordination and development of
the retail sales and HORECA sales operation of Atria's international
subsidiaries. Denis Mattsson is a member of Atria Oy's executive group and he
reports to the CEO.
The responsibilities of Atria Oy's Marketing Director Pasi Luostarinen have been
expanded to cover, in addition to Atria Oy, the consumer and customer marketing
of Atria's subsidiaries and the development of product group work. The aim of
these changes is strategic planning for consumer research, consumer marketing
measures and product group work as well as control of their practical
implementation in Atria Group (Finland, Sweden, Estonia, Lithuania and Russia).
Those responsible at the local level for marketing within each of Atria's
subsidiaries report to Pasi Luostarinen in the matrix. Pasi Luostarinen is a
member of Atria Oy's executive group and he reports to the CEO.
For further information, please contact Seppo Paatelainen, CEO, tel. +358 400 661
742.
ATRIA GROUP PLC
Seppo Paatelainen
CEO
DISTRIBUTION
Helsinki Stock Exchange
Principal media
www.atria.fi