ATS EUROMASTER DRIVES FURTHER INTO THE WHEEL MARKET
23 July 2012
Tyre specialist ATS Euromaster has signed a two year deal with independent wheel distributor Motor Wheel Service (MWS) aimed at more than doubling ATS Euromaster’s share of the UKcommercial vehicle wheel market by the end of 2013.
Thanks to its agreement with MWS, ATS Euromaster will now be able to offer a one-stop service to commercial vehicle fleets, meeting both their tyre and wheel needs. ATS Euromaster is not new to supplying wheels to truck, bus and coach fleets, supplying around 7,000 such wheels in 2011. The deal with MWS will increase ATS Euromaster’s wheel stock, with MWS also providing technical support and training, better positioning ATS Euromaster as a key supplier in this market.
“There are almost four million commercial vehicle wheels on the country’s roads, and over 200,000 of those wheels need replacing due to wear or damage in a given year,” says Peter Fairlie, Group Sales Director for ATS Euromaster. “Fleets already trust us with their tyre needs, so it makes sense for us to move further into the wheel market, and for our customers to save time and money by consolidating their wheel and tyre supply needs with us.”
Most of the wheels ATS Euromaster replaced last year were as a result of the company’s mobile technicians finding that a wheel needed replacing during roadside tyre replacement, or during a fleet inspection.
“This deal means we can be more proactive in serving our customers’ wheel needs, and that customers can take care of everything with us,” Fairlie says.
ATS Euromaster is aiming to more than double its share of the replacement wheel market by the end of next year, and will offer a range of premium, mid-range and budget steel and alloy wheels from a variety of manufacturers. About two thirds of commercial vehicle replacement wheels sold annually in theUKare made of steel, with alloys making up most of the rest. ATS Euromaster will also offer a selection of specialist wheels.
“We chose MWS not only for their competitive pricing and broad product range, but because they are able to offer market insight and advice on stocking,” Fairlie says. “We’re delighted to be rolling forward into this market with a company we trust.”
John Ellis, Managing Director of MWS, explains: “Over the last few years we’ve been campaigning extensively for increased safety checks on commercial vehicles’ wheels. This new relationship with ATS Euromaster reinforces our belief that wheels should be supplied and inspected by professional organisations employing skilled technicians.
“I am confident that by working in partnership with ATS Euromaster, we will be able to jointly improve the safety of theUK’s extensive commercial vehicle parc.”
About ATS Euromaster
ATS Euromaster is part of the Euromaster Group, which operates in fifteen European countries with 10,700 employees in more than 1,800 service centres. Established in the UK since 1961, ATS Euromaster has 368 service centres (comprising a mixture of retail, comprehensive and truck sites), approximately 1,000 mobile service vans and employs over 2,680 people, providing national coverage of the UK. It is the largest comprehensive tyre distributor supplying tyres for everything from cars and vans to trucks, coaches, forklifts, agricultural tractors and even construction plant. In 2010 ATS Euromaster became the first national tyre expert to be accredited by both SAFEContractor and the Contractors Health and Safety Scheme (CHAS). The company’s technicians are amongst the most highly trained in the fast-fit industry, offering a comprehensive range of products and services including tyres, fleet inspections, nitrogen inflation, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics, air-conditioning servicing and MOT testing. Further information is available from www.atseuromaster.co.uk
About Motor Wheel Service
Motor Wheel Service is one of the leading independent distributors of truck and trailer wheels throughout Europe. With more than 80 years experience in the wheel sector, they are the only aftermarket company in Europe who ensure all wheels are homologated to OEM standards.
Note to editor: For press information please contact James Keeler on 020 8647 4467.