19 April 2013

ATS Euromaster has supplied and fitted more than 10,000 new cold weather tyres to 20 NHS and private ambulance operators around the country during the last six months (from 1 October 2012) – reaffirming its experience as a major supplier to ‘blue light’ fleets.

The specialist tyres are proven to offer better vehicle handling and reduced stopping distances in temperatures less than seven degrees Celsius, which are common between October and March.

Demand for the high-grip fitments peaked in November 2012 with 2,847 new winter tyres being fitted to ambulances and rapid response paramedic cars.  ATS Euromaster also re-fitted thousands of cold weather tyres which had been safely secured in its tyre hotels since last spring.

George Price, Assistant Operational Support Manager at North East Ambulance Service, says: “Fitting cold weather tyres has worked very well.  We can respond to 999 calls with the peace of mind that our crews are able to reach patients safely in adverse weather conditions, meaning we can continue to provide the necessary care without compromise.

“As people begin to truly understand the benefits of cold weather tyres, there is a bigger demand for them, but ATS Euromaster has been fantastic at keeping us stocked up and reacting quickly to our fitment needs.  They have made the whole process of fitting cold weather tyres easy to manage.”

As the first fast-fit provider to launch a dedicated cold weather tyre service for UK fleets in early 2010, ATS Euromaster is building on the expertise of parent company the Euromaster Group, which typically fits more than 1.5 million cold weather tyres every year throughout Europe.

The direct benefits of cold weather tyres start as soon as the temperature drops below seven degrees Celsius, when the performance of regular ‘summer’ tyres deteriorates.  As a result of the cold, the rubber becomes harder and less ‘elastic’. This means that the tyres suffer from reduced grip and braking ability, and offer a less comfortable ride.

Cold weather tyres help to alleviate this as the larger percentage of silica in their rubber compound prevents the tyre from hardening in the same way as synthetic rubber can in regular tyres.  This enables them to maintain better traction on dry roads throughout the cold weather, as well as when driving in the wet and on snow, slush and ice.

Peter Fairlie, Group Sales Director at ATS Euromaster, adds: “For winter 2012/2013 we ordered in excess of £10 million worth of cold weather tyres – 60 per cent more than the previous year, and we have seen the demand for these tyres continue to increase, as more fleets put them to the test and realise the benefits.

“Ambulances are some of the most important vehicles on the roads, and by providing cold weather tyres ATS Euromaster is ensuring these fleets are as safe as possible when tackling winter roads under demanding blue light conditions.”


About ATS Euromaster

Birmingham-based ATS Euromaster Ltd is part of the Euromaster Group, which operates in 17 European countries with 11,271 employees in more than 2,000 service centres.  Established in Great Britain since 1961, ATS Euromaster has more than 350 centres (a mixture of retail, comprehensive and truck locations), approximately 900 mobile service vans and employs in excess of 2,600 people, providing coverage nationwide.  It is the largest comprehensive tyre distributor supplying tyres for everything from cars and vans to trucks, coaches, forklifts, farm machinery and construction plant.  ATS Euromaster was the first national tyre expert to be accredited by both SAFEContractor and the Contractors Health and Safety Scheme (CHAS), and also holds the Silver Award for Occupational Health & Safety from the Royal Society for the Prevention of Accidents. The company’s technicians are amongst the most highly trained in the fast-fit industry, offering a comprehensive range of products and services including tyres, wheels, fleet inspections, nitrogen inflation, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics, air-conditioning servicing, scheduled maintenance servicing and MOT testing.  Further information is available from

Note to editor: For press information please contact Faye McBride or James Keeler on 020 8647 4467.       



About Us

Birmingham-based ATS Euromaster Ltd, part of the Euromaster Group, was established in 1965 and operates approximately 340 centres, more than 820 service vans and employs nearly 2,600 people, providing coverage across Great Britain. It is the country’s largest comprehensive tyre distributor, supplying tyres for cars, vans, trucks, buses/coaches, materials handling equipment, agricultural machinery and construction plant. The company’s expertise also extends to car and van service, maintenance and repair (SMR), including: menu-driven servicing, Class IV & Class VII MoT tests, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics and air-conditioning servicing. ATS Euromaster is accredited by both safecontractor and the Contractors Health and Safety Scheme (CHAS) and has been granted a Royal Warrant as tyre specialists to Her Majesty The Queen. It is also an official ‘industry partner’ to the Freight Transport Association’s Van Excellence programme. For further information visit:


For winter 2012/2013 we ordered in excess of £10 million worth of cold weather tyres – 60 per cent more than the previous year, and we have seen the demand for these tyres continue to increase, as more fleets put them to the test and realise the benefits.
Peter Fairlie, Group Sales Director, ATS Euromaster