ATS EUROMASTER LAUNCHES NEW TAURUS TYRES FOR TRUCKS AND COACHES
24 September 2013
Tyre expert ATS Euromaster is introducing three new mid-range Taurus steer and drive tyres for trucks and coaches, each built in European plants by one of the world’s largest tyre manufacturers.
The new Taurus Roads F (steer) and Taurus Roads D (drive) fitments replace a previous generation of tyre in the popular 225/75 R 22.5, 295/80 R 22.5 and 315/80 R 22.5 sizes. Suitable for long and short journeys on all types of roads, they feature a robust casing, optimised contact patch and a directional tread pattern on the drive axle to ensure even wear.
All three new drive tyres carry M+S (Mud + Snow) sidewall markings as a sign of excellent grip and traction during winter. The 295/80 and 315/80 drive tyres also meet the new 3PMSF (3 Peaks Mountain Snow Flake) standard – a further indication of impressive grip on snow-covered roads.
Peter Fairlie, Group Sales Director of ATS Euromaster, says: “Taurus tyres are manufactured in Michelin Group factories within Europe, each meeting stringent environmental and quality management standards. This gives customers the reassurance they are buying quality tyres purpose-built for European road and climate conditions.
“Taurus tyres are also designed to be regroovable and retreadable, which enables our technicians to help fleets extract multiple lives and maximum value from the same robust casing.”
The three new Taurus steer and drive tyres are available exclusively from ATS Euromaster truck centres nationwide, and form part of a ‘Roads’ range available in eight different sizes.
ATS Euromaster also offer Taurus’ specialist ‘On/Off’ line-up of tyres for vehicles with a requirement to operate off-road, when delivering to building sites and quarries. There is also a ‘City’ range for refuse collection vehicles and city buses working in urban and suburban areas at low average speeds.
Taurus tyres are one of several mid-range commercial vehicle tyre brands stocked by ATS Euromaster. Together with a line-up of premium and budget tyres, they ensure ATS Euromaster has a mobility solution to suit every customer’s budget.
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About ATS Euromaster
Birmingham-based ATS Euromaster Ltd is part of the Euromaster Group, which operates in 17 European countries with 11,271 employees in more than 2,000 service centres. Established in Great Britain since 1965, ATS Euromaster has approximately 350 centres (a mixture of retail, comprehensive and truck locations), approximately 900 mobile service vans and employs in excess of 2,600 people, providing coverage nationwide. It is the largest comprehensive tyre distributor supplying tyres for everything from cars and vans to trucks, coaches, forklifts, farm machinery and construction plant. ATS Euromaster was the first national tyre expert to be accredited by both SAFEContractor and the Contractors Health and Safety Scheme (CHAS), and also holds the Silver Award for Occupational Health & Safety from the Royal Society for the Prevention of Accidents. The company’s technicians are amongst the most highly trained in the fast-fit industry, offering a comprehensive range of products and services including tyres, wheels, fleet inspections, nitrogen inflation, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics, air-conditioning servicing, scheduled maintenance servicing and MOT testing. Further information is available from www.atseuromaster.co.uk
Note to editor: For press information please contact Faye McBride or James Keeler on 020 8647 4467.
ATS/475/13
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