7 June 2012

A Hull-based haulier which specialises in domestic and European freight transport has appointed ATS Euromaster to supply, fit and service Pirelli tyres on its fleet, after putting the company and the tyre brand to the test.

In September 2011 ATS Euromaster fitted a single tractor unit and trailer in the Eurovision Logistics fleet with a mix of Pirelli new and remould tyres, and committed to demonstrating how its proactive servicing could reduce tyre wear, compared with the rest of the fleet.  After seeing the ATS Euromaster team and the Pirelli tyres in action, Dominic Yeardley, Managing Director of Eurovision Logistics, was convinced.

Yeardley explains: “From early on in the trial we saw a marked improvement in tyre efficiency on the trial vehicle.  Quality of service is critical to getting the most from your rubber; ATS Euromaster looked after these tyres as if they were its own.  They promised to make our tyres more efficient and they haven’t disappointed.”

Eurovision Logistics operates more than 130 commercial vehicle assets, including 75 tractor units, 53 trailers and 10 rigid trucks.  The new tyre policy replaces a previous agreement with another major tyre manufacturer and national service provider.

“Since coming on board ATS Euromaster has recommended new pressure settings for our tyres, which should help to reduce wear. We are also benefitting from routine on-site fleet inspections, designed to spot and rectify any tyre issues before they result in unnecessary downtime,” adds Yeardley.

The new agreement sees mobile service teams from ATS Euromaster’s truck centre inWaverley Street,Hull, actively checking and adjusting pressures, regrooving, twinning and turning tyres on the rim – all key steps which help to maximise tyre life and increase fleet efficiency.

ATS Euromaster is also providing 24/7 nationwide emergency roadside assistance via its fleet of nearly 1,000 mobile service vehicles; the largest of its kind in theUK.

On the continent, drivers can access the Euromaster Group’s European International Breakdown Service (EIBS), which provides account customers with access to 24/7 English language service and support across 12 European countries.  It operates on a transparent charging structure, with invoicing directly to Eurovision’sUKaccount, so drivers do not have to worry about making payments whilst abroad.

The new tyre policy sees a mixture of Pirelli FR01 and FH88 Energy tyres fitted on steer axles, with Pirelli TR01 and TH88 Energy, or NT88 remould tyres, used on drive axles.  Trailers benefit from new Pirelli ST01 tyres or ST35 remoulds.

As well as transporting large consignments to and from the continent, Eurovision Logistics manages contract distribution for the convenience store industry and is also a member of the Fortec Pallet Network for the Hull postcodes, offering customers overnight pallet distribution throughout the UK.



About ATS Euromaster

ATS Euromaster is part of the Euromaster Group, which operates in fifteen European countries with 10,700 employees in more than 1,800 service centres. Established in the UK since 1961, ATS Euromaster has 370 service centres (comprising a mixture of retail, comprehensive and truck sites), approximately 1,000 mobile service vans and employs 2,680 people, providing national coverage of the UK.  It is the largest comprehensive tyre distributor supplying tyres for everything from cars and vans to trucks, coaches, forklifts, agricultural tractors and even construction plant.  In 2010 ATS Euromaster became the first national tyre expert to be accredited by both SAFEContractor and the Contractors Health and Safety Scheme (CHAS).  The company’s technicians are amongst the most highly trained in the fast-fit industry, offering a comprehensive range of products and services including tyres, fleet inspections, nitrogen inflation, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics, air-conditioning servicing and MOT testing.  Further information is available from

Note to editor: For press information please contact James Keeler on 020 8647 4467. 

PHOTO CAPTION:  Eurovision Logistics has appointed ATS Euromaster to supply, fit and service Pirelli tyres on its fleet.


About Us

Birmingham-based ATS Euromaster Ltd, part of the Euromaster Group, was established in 1965 and operates approximately 340 centres, more than 820 service vans and employs nearly 2,600 people, providing coverage across Great Britain. It is the country’s largest comprehensive tyre distributor, supplying tyres for cars, vans, trucks, buses/coaches, materials handling equipment, agricultural machinery and construction plant. The company’s expertise also extends to car and van service, maintenance and repair (SMR), including: menu-driven servicing, Class IV & Class VII MoT tests, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics and air-conditioning servicing. ATS Euromaster is accredited by both safecontractor and the Contractors Health and Safety Scheme (CHAS) and has been granted a Royal Warrant as tyre specialists to Her Majesty The Queen. It is also an official ‘industry partner’ to the Freight Transport Association’s Van Excellence programme. For further information visit:



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Quality of service is critical to getting the most from your rubber; ATS Euromaster looked after these tyres as if they were its own.
Dominic Yeardley, Managing Director, Eurovision Logistics