18 May 2012

Fleet management and contract hire specialist Fraikin has awarded one of the industry’s largest commercial vehicle tyre contracts of 2012 to ATS Euromaster; a three year deal to service the tyres across more than 6,000 out-based vans, trucks, trailers and items of plant.

The agreement, worth approximately £4 million over three years, will see ATS Euromaster fitting Pirelli and Bandvulc replacement tyres on trucks andAvonfitments on light commercial vehicles.

ATS Euromaster is also sharing detailed tyre management information with Fraikin, enabling the two companies to ensure the policy continues to deliver optimum performance and value.  This includes monthly reports measuring brand policy adherence, remaining tread depth levels at removal, percentage of truck tyres being regrooved and response times for emergency roadside assistance.  Daily damage reports also help ATS Euromaster and Fraikin to identify tyre trends and work with customers to implement solutions to ensure longer tyre life.

Peter Backhouse, Chief Executive Officer of Fraikin, explains: “We’ve signed an unprecedented level of new business within the last 18 months based upon our proven ability to help customers manage their fleets more efficiently.  It’s what we work hard to achieve every day; we need supplier partners that appreciate our needs and can support our objectives.

“In the current climate proficient tyre management has never been more important, given steep tyre price rises seen acrossEuropeover the last two years.  ATS Euromaster’s ability to help us extract the maximum performance from every tyre they service was critical to their reappointment,” he adds.

Fraikin customers benefit from access to two-fold tyre support.  Vehicles operating close to a Fraikin owned workshop have their tyres serviced and replaced directly by Fraikin technicians.  Out-based vehicles, those maintained by Fraikin-approved service partners, utilise the extensive ATS Euromaster network.

In the event of a tyre-related breakdown at the roadside, Fraikin’s Oldbury-based customer service centre co-ordinates directly with ATS Euromaster.  Both teams operate 24/7, ensuring an ATS Euromaster rapid response vehicle can be despatched quickly, carrying the correct brand and size of replacement tyre to any location nationwide.

Peter Fairlie, Group Sales Director of ATS Euromaster, says:  “Fraikin is a prestige customer and is collectively responsible for some of the best-managed fleets in the business.  It was a great account to win back in 2006, and we are delighted to have been reappointed.”


About ATS Euromaster

ATS Euromaster is part of the Euromaster Group, which operates in fifteen European countries with 10,700 employees in more than 1,800 service centres. Established in the UK since 1961, ATS Euromaster has 370 service centres (comprising a mixture of retail, comprehensive and truck sites), approximately 1,000 mobile service vans and employs over 2,700 people, providing national coverage of the UK.  It is the largest comprehensive tyre distributor supplying tyres for everything from cars and vans to trucks, coaches, forklifts, agricultural tractors and even construction plant.  In 2010 ATS Euromaster became the first national tyre expert to be accredited by both SAFEContractor and the Contractors Health and Safety Scheme (CHAS).  The company’s technicians are amongst the most highly trained in the fast-fit industry, offering a comprehensive range of products and services including tyres, fleet inspections, nitrogen inflation, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics, air-conditioning servicing and MOT testing.  Further information is available from

About Fraikin

First established in the UK in 1978, Fraikin has built a solid reputation for delivering exceptional levels of customer service coupled with a broad portfolio of vehicle asset management solutions.  With an annual turnover of in excess of €130 million, Fraikin is today recognised as one of the leading forces within the fleet management marketplace.  The company has 450 employees, operates a fleet of 20,000 vehicles and has 13 workshop facilities across the UK.

Note to editor: For press information please contact James Keeler on 020 8647 4467.


About Us

Birmingham-based ATS Euromaster Ltd, part of the Euromaster Group, was established in 1965 and operates approximately 340 centres, more than 820 service vans and employs nearly 2,600 people, providing coverage across Great Britain. It is the country’s largest comprehensive tyre distributor, supplying tyres for cars, vans, trucks, buses/coaches, materials handling equipment, agricultural machinery and construction plant. The company’s expertise also extends to car and van service, maintenance and repair (SMR), including: menu-driven servicing, Class IV & Class VII MoT tests, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics and air-conditioning servicing. ATS Euromaster is accredited by both safecontractor and the Contractors Health and Safety Scheme (CHAS) and has been granted a Royal Warrant as tyre specialists to Her Majesty The Queen. It is also an official ‘industry partner’ to the Freight Transport Association’s Van Excellence programme. For further information visit:



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Fraikin is a prestige customer and is collectively responsible for some of the best-managed fleets in the business. It was a great account to win back in 2006, and we are delighted to have been reappointed.
Peter Fairlie, Group Sales Director of ATS Euromaster