TURKEY – IT’S NOT JUST FOR CHRISTMAS, SAYS ATS EUROMASTER
11 December 2012
ATS Euromaster’s parent company, Euromaster Group, has expanded operations into a 17thcountry, Turkey – the sixth largest European market by volume for car & van tyres and the number one for truck tyres.
Euromaster will be represented in Turkey via a franchised network of Michelin dealers, adding 230 centres to its already extensive European network. This is expected to grow to more than 300 centres in Turkey by the end of 2013, supporting both business fleets and private motorists.
The deal increases the number of Euromaster Group outlets across Europe to 2,250 centres, of which approximately 790 are franchised outlets.
Peter Fairlie, Group Sales Director at ATS Euromaster, says: “It’s unlikely our car or van fleet customers will venture as far as Turkey by road, but a number of heavy truck customers do. This expansion ensures they will continue to have access to the widest possible European network in the event of a tyre-related breakdown.
ATS Euromaster expects the extended geographical reach of the Euromaster Group to be a key strength when tendering for pan-European car, van and truck tyre contracts with large multinational organisations.
Euromaster Group now provides service to customers in Austria, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey and the UK.
In the UK, ATS Euromaster operates exclusively via a wholly-owned network of more than 350 centres, supported by a select number of network partnership agreements with independent dealers in towns where there is currently no ATS Euromaster presence.
ends
About ATS Euromaster
Birmingham-based ATS Euromaster Ltd is part of the Euromaster Group, which operates in 17 European countries with 10,800 employees in more than 2,000 service centres. Established in Great Britain since 1961, ATS Euromaster has more than 350 centres (a mixture of retail, comprehensive and truck locations), nearly 1,000 mobile service vans and employs in excess of 2,600 people, providing coverage nationwide. It is the largest comprehensive tyre distributor supplying tyres for everything from cars and vans to trucks, coaches, forklifts, farm machinery and construction plant. ATS Euromaster was the first national tyre expert to be accredited by both SAFEContractor and the Contractors Health and Safety Scheme (CHAS), and also holds the Silver Award for Occupational Health & Safety from the Royal Society for the Prevention of Accidents. The company’s technicians are amongst the most highly trained in the fast-fit industry, offering a comprehensive range of products and services including tyres, wheels, fleet inspections, nitrogen inflation, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics, air-conditioning servicing, scheduled maintenance servicing and MOT testing. Further information is available from www.atseuromaster.co.uk
Note to editor: For press information please contact James Keeler on 020 8647 4467.
ATS/417/12
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