ATTEX Data strengthens partnership with WPP Media to harness the power of human attention

ATTEX Data spins out from Tobii AB, strengthening its position for future collaborations with global media groupsStockholm, November 13, 2025, WPP Media, the world’s largest marketing communications company, has entered into a strategic partnership with ATTEX Data, a new spin out from global eye tracking leader Tobii AB, pioneering the next generation of attention data solutions. In connection with the partnership, Maria Westergaard has been appointed CEO to establish ATTEX Data’s foundation and position the company for long term international growth. Emelie Löfdahl, who led ATTEX at