Audientes announces product name for its self-fitting hearing aid
Audientes A/S today announces Ven™ as the new market name for its self-fitting hearing aid. The new name is one of the key elements in the company’s ongoing commercialization plan, and a cornerstone of its imminent brand roll-out in India this quarter.
As of today, Ven™ will be introduced to the Indian market via several online and offline channels as part of the company’s brand establishment efforts. The product will be introduced to the channels during Q3 and sales will commence in Q4.
Reflecting our Nordic roots
“A great product deserves a great name and I believe we have that with Ven™, which is the Danish word for ‘friend’. Our first product name should reflect Audientes, our mission and our Nordic roots while still resonating with consumers. We are delighted to present our customers with something surprising; not a number or an acronym or something abstract. This is a fresh name that is easy to pronounce and adopt globally and that has a story behind it; a friend is always by your side; someone who can make all the difference in the world. We believe Ven™ will make a huge difference to people with disabling hearing loss everywhere,” says Steen Thygesen, CEO, Audientes A/S.
The naming project was facilitated by an internationally renowned branding agency and has been verified in India through research and testing. The new product name is effective immediately.
For further information, please contact:
Steen Thygesen, CEO
Phone: +45 53 17 26 10
Email: st@audientes.com
About Audientes A/S
Audientes A/S is a technology company specializing in smart, self-fitting and affordable hearing aids. Audientes’ unique hearing aid solution, Ven™, is in the process of being rolled out in the Indian market before being introduced to the US OTC marked and other markets thereafter.
Audientes’ mission is to help the 400 million people globally suffering from disabling hearing loss who cannot afford to buy one of the very expensive conventional hearing aids on the market.
Audientes is headquartered in Copenhagen and has a subsidiary in Hyderabad, India. In 2020 the company was listed on Nasdaq First North Growth Market Denmark (Ticker: AUDNTS).
For additional information please refer to the company’s website (www.audientes.com)
