Audientes launches crowdfunding campaign to ensure an accelerated market entry for its new Companion product in the US and Europe
Audientes A/S today announces that is launching a crowdfunding campaign for its new product Companion by Audientes to ensure an accelerated market entry and brand awareness in the US and Europe. The campaign is launching on the leading platform Kickstarter as a precursor for Companion’s upcoming rollout in the US and Europe across ecommerce and retail channels.
Audientes has today launched a crowdfunding campaign for Companion by Audientes on the US crowdfunding platform, Kickstarter. The purpose of the campaign is to build awareness, kickstart marketing for the product in new geographies and thus accelerate the market entry of Companion initially in the key regions of the US and Europe by connecting directly with campaign backers and end-users.
Building a community of backers for Companion
“This is a very exciting project for Audientes. The Kickstarter crowdfunding ecosystem gives us a unique opportunity to begin building a community of backers for Companion and learn about the market for this product. Also, as the campaign will be running in both the US and Europe, it will give us unique insight into where the most interest in Companion lies, thus helping to steer our future go-to-market activities”, says Steen Thygesen, CEO, Audientes A/S.
The Kickstarter campaign launches today and will run for approximately one month on Kickstarter followed by a shorter period on the other leading US crowdfunding platform Indiegogo.
Global Kickstarter campaign
Potential backers and other interested people from Europe, US and beyond can access the campaign site at Kickstarter here.
Backers can choose between a variety of rewards (so-called “perks”) such as one or more Companion products for up to a 50% discount off the expected retail price for Companion. Once the campaign ends, and after a period of development time, Audientes will send the products to their chosen location. Shipments can be made to most countries in the world using international delivery services.
This investor news will not change the financial guidance for revenue and EBITDA results for 2022.
For further information, please contact:
Steen Thygesen, CEO, Audientes A/S
Phone: +45 53 17 26 10
Email:st@audientes.com
About Audientes A/S
Audientes A/S is a Danish technology company specializing in smart, self-fitting and affordable hearing aids. Audientes’ unique hearing aid solution, Ven™ by Audientes, is available for purchase in the Indian market, online and in retail, and will be introduced to the US over-the-counter market and other markets in the coming years. Audientes’ new product, Companion by Audientes is an advanced hearable and will be launched in the US and Europe with full commercial availability in early 2023. Audientes’ mission is to help the approximately 500 million people globally suffering from disabling hearing loss who either cannot afford to buy one of the very expensive hearing aids on the market, or who do not currently have access to a solution to their hearing loss. Audientes is listed on Spotlight Stock Market Denmark (AUDNTS) and headquartered in Copenhagen, Denmark with a subsidiary in Hyderabad, India.
For additional information please refer to the company’s website, https://audientes.com.
About Kickstarter
Founded in 2009, Kickstarter is based in New York and maintains a global crowdfunding platform the goal of which is to bring creative projects to life.