Audientes Looks Ahead – Exciting Growth Opportunities in 2025
Press release no. 01-2025
January 16, 2025
Copenhagen, Denmark - January 16, 2025 - Audientes A/S (“Audientes”), an innovative Danish hearing care company focused on affordable, self-fitting hearing aids and hearables, are excited to share an update on our strategic plans and expectations for 2025.
Following a year of focused efforts and important strategic decisions, we are ready to elevate Audientes to new heights. 2025 is set to be a milestone year, where we aim to create value for our shareholders and make a meaningful impact on lives around the world.
Here are some of the key milestones and initiatives we are looking forward to:
1. Largest sales commitment to date
We are in the final stages of securing a significant agreement with a new sales partner for the Middle East and North Africa. This partnership is expected to generate substantial revenue over the next two years, opening doors to a stronger market presence in these important regions.
2. Financing and Growth
To support our growth ambitions, we plan to issue a corporate bond of up to DKK 15 million (approx. EUR 2 million) in the first quarter of 2025. This gives us the liquidity we need to continue our expansion and development, while ensuring that our current shareholders are not diluted.
3. Progress in China
Our partnership with Shenzhen Hengtong will deliver significant results in China through market availability of ZhiYinYou, our hearable device, in the Chinese market and have already secured orders of more than 1,300 products. This highlights strong market potential and our growing footprint in one of the world’s largest markets for hearing products.
4. Strategic Joint Venture in China
We recently established ZhiYinYou Technologies Ltd. through a joint venture with Shenzhen Hengtong. This partnership enables us to develop innovative products and expand distribution in China under a new licensing model. In 2025, we will work toward securing approval for our Ven hearing aid as a medical-grade device in China, unlocking new business opportunities in a market with over 65 million people suffering from disabling hearing loss.
5. Strengthened Marketing in Japan
In early 2025, we are broadening the availability of our fully localized Companion product in Japan in collaboration with our strategic distribution partner, TD SYNNEX. Japan represents a massive market for hearing technology, with over 36 million people in the Silver Market, comprising the 65+ population, who could benefit from our products. In addition to e-commerce and TV shopping, we are also pursuing retail and OEM collaborations.
6. Growth Opportunities in Europe
We are strengthening our team with the appointment of Stefan Lundström as our new Sales and Marketing Director for Europe. Our focus is on expanding in the European market, particularly in the Nordics and select countries, through partnerships with pharmacies, opticians, and consumer electronics retailers. Discussions are underway with a couple of Sweden's largest online pharmacies. In Q4 2024, we announced three new retail partners in Sweden and are preparing for a launch on Amazon in several European countries in Q1 2025.
7. Progress in India and Nepal
We are continuing to strengthen our presence in India and Nepal with new commercial partnerships and an expanded product range. India also serves as an export hub for the Middle East, Africa, and Asia, with our subsidiary, Audientes India Pvt. Ltd., playing a crucial role in supporting distribution and customer service.
8. New Product Development
We are developing a new ‘Behind-the-Ear’ (BTE) hearing aid in the ‘Receiver in Canal’ (RIC) style that will be both powerful and affordable. This product will integrate our innovative self-fitting technology and meet the global market’s demand for effective, affordable hearing solutions.
Comments by Steen Thygesen, CEO, Audientes A/S
“I look forward to 2025 with great optimism. After an intense year of preparations and strategic initiatives, we are now in a position where we can begin to realize our full potential. With a focus on growth markets such as China, Japan, Middle East and Europe, and with strong partnerships in India, we anticipate a year of significant success. Our mission to make high-quality, affordable hearing care solutions accessible to everyone in new markets will be the driving force behind our growth in 2025.”
For further information, please contact:
Steen Thygesen, CEO, Audientes A/S
Phone: +45 77 34 16 80
Email: st@audientes.com
About Audientes A/S
Audientes A/S is a Danish hearing technology company specializing in smart, self-fitting and affordable hearing aids and advanced hearables. Audientes’ unique hearing aid solution, Ven™ by Audientes, is available for purchase in the Indian and Nepalese markets and will be introduced in China and other markets in the coming years. Companion by Audientes is an advanced hearable, a consumer electronics product, that is commercially available in Europe, Japan, China and in other markets the coming years.
Audientes’ mission is to make high-quality hearing aids and hearables for hearing improvement or hearing enhancement accessible to everyone who needs them globally. Audientes is listed on Spotlight Stock Market Denmark (AUDNTS) and headquartered in Copenhagen, Denmark with subsidiaries in Hyderabad, India and in Tokyo, Japan.
For more information, please visit our websites, www.audientes.com, www.audientes.eu, www.audientes.co.jp, or www.audientes.in, or follow us on our social media channels.