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AUDIO-TECHNICA’S BRASH NEW SOLID BASS VIDEO MAKES ITS PULSE-RAISING DEBUT

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Contact: Frank Doris
Tel: (631) 645-5668
frankdoris@optonline.net

STOW, OH, January 25, 2012 — Audio-Technica today announced the debut of its "Audio 911" video for its Solid Bass headphones. The brash, irreverent video, which can be viewed at http://www.youtube.com/watch?v=R-Kz12Ijanw, stars YouTube sensation Marquese Scott who responds to the impact of Audio-Technica’s Solid Bass headphones in a surprisingly revitalizing way.

"Our Solid Bass headphones are for everyone who wants to move, have fun and get immersed in their music, and we wanted to capture that spirit in our new video," said Crystal Griffith, Audio-Technica Consumer Marketing Manager. "Our Solid Bass headphones are all about the sound and the energizing impact of the music – and so is the video."

Audio-Technica partnered with crowdsourcing firm GeniusRocket to create the video. The DVI Group, a member of the GeniusRocket community, submitted the concept and produced the entire video. "We started with many concepts, but chose the 'Audio 911' idea because we really wanted to do something different and audacious," noted Griffith.

Audio-Technica Solid Bass headphones are designed for those who want to enjoy hip-hop, hard rock, dance and other bass-driven music the way they were meant to be heard. The four in-ear and over-ear models feature a unique Double Air Chamber System that expands the bass output to deliver powerful bass without sacrificing smooth frequency response, detailed, natural midrange and clear treble.

The Solid Bass lineup includes the over-ear ATH-WS70 and ATH-WS55 models (available in black/red and black; SRP: $149.95 and $99.95) and the in-ear ATH-CKS77 and ATH-CKS55 (SRP: $119.95 and $69.95).

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Celebrating “50 Years of Passionate Listening” in 2012, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com.

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— For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600.

— For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).

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AUDIO-TECHNICA Audio-Technica headphones Solid Bass ATH-WS70 ATH-WS55 ATH-CKS77 ATH-CKS55 Marquese Scott GeniusRocket