Banks’ Lag in Social Media Could Prove to Be Advantageous, Says Auriemma Consulting Group

NEW YORK, NY:  While businesses of all types are still learning to navigate the social media frontier, it seems that banks and credit card companies are lagging a bit behind other major business categories.  According to the latest research from Cardbeat®, a syndicated research report published by the Auriemma Consulting Group, Inc. (ACG), banks and/or credit card companies are connected to just 9% of the social media population, while 44% follow at least one brand OTHER than a bank or credit card company.  As might be expected, there is an inverse correlation between age and social media