U.S. Retail Banks Have Huge Opportunity to Expand Connections with Clients via Social Media, Says Auriemma Consulting Group
NEW YORK, NY: According to the latest research from The Payments Report, a syndicated research report published by the Auriemma Consulting Group, Inc. (ACG), participation in social media among Millennials is almost universal (at 91%), but it’s almost as high (81%) with Gen Xers. Also, the reach of social media is surprisingly strong among older age segments, with nearly three-quarters (75%) of Baby Boomers now using social media, often to stay in touch with their families. Since photos of grandchildren may be shared via social media, Baby Boomers are increasingly logging in, too,