Banks Move Into Prepaid Card Space May Help Provide Greater Consumer Disclosure, says Auriemma Consulting Group

New York, NY - Prepaid cards serve a variety of consumer needs, and the profile of consumers who buy prepaid cards is sometimes incorrectly presumed to be predominantly unbanked or underbanked.  However, new research from The Payments Report, a syndicated research report published by the Auriemma Consulting Group (ACG), revealed that a slight majority, (54%), of consumers have actually purchased prepaid cards, and the demographic profile spans virtually every age and income band. By far, most (79%) prepaid card purchasers acquired their prepaid cards at brick-and-mortar retail stores,