Old Offers, New Responses in Credit Card Industry says Auriemma Consulting Group

July 6, 2011 (New York, NY)-- After bottoming out in 2009, the rates of new card acquisition have settled into the low end of normal. In a recent survey by Cardbeat®,a syndicated monthly publication of Auriemma Consulting Group (ACG), 15% of respondents had opened a new credit card account within the last 12 months, up from a low of 11% in 4th quarter 2009 but well below the 20% rate seen in 2007. “Banks are mailing again, but far more selectively,” says Dr. Patricia A. Sahm, Managing Director at ACG. In a flight to quality, card issuers are focusing on those with prime and super-prime