Rewards Credit Cards As Popular As Ever, Says Auriemma Consulting Group
NEW YORK, NY: Rewards credit cards are as popular today as they've ever been according to recent research from Cardbeat®, a syndicated research report published by the Auriemma Consulting Group, Inc. (ACG). While a number of banks today are actively marketing their own, bank-sponsored rewards programs over the brands of co-brand and affinity partners, the concept of credit card rewards programs has actually increased in recent years. For example, the incidence of credit card rewards programs increased from 56% in February 2011 to 62% in January–February 2012, due in part to increased