Generation X has Surpassed Baby Boomers on Several Key Measures of Credit Card Usage and Behavior, Says Auriemma Consulting Group

New York, NY, Aug. 7, 2012: For much of the past half-century, the credit card industry as we know it was fueled primarily by the enormous Baby Boomer generation. Indeed, payment card product designs have mainly been focused on what Baby Boomers wanted and needed. However, according to recent time-series data analysis of credit card usage and behavior patterns published in Cardbeat®, the Baby Boomer generation has slipped behind their Generation X (Gen X) counterparts in terms of credit card usage, balance transfer activity, premium card ownership, and several other key measures of card