AA Garage Guide attracts top Franchised Dealers
AA Garage Guide, the online search and booking site that puts quality first, has reported strong growth figures for its network, with many of the UK’s most prestigious franchised dealer groups eager to join its ever-expanding pool of leading workshops.
With the network having recently exceeded the 2,000-garage mark, the addition of Perrys Motor Sales, Marshall Motor Group, Stoneacre Motor Group and Hartwell Group lends further credence to AA Garage Guide’s ambition to champion automotive standards to motorists. Each of the motor groups regularly feature on industry ‘best dealer’ polls. In addition, a number of other leading dealer groups are also in the process of being listed on the platform.
It is this focus on quality that has seen AA Garage Guide flourish where competitors have floundered. Garages and dealers are championed because of their focus on delivering excellent service, performed by skilled professionals, rather than offering customers the lowest price on the market.
Founded in 1908, Perry’s Motor Sales has a prestigious automotive history, and is currently placed at 18th in Motor Trader’s ‘Top 200 Franchised Dealers’. Car Dealer magazine has also named Perry’s as ‘The Most Influential Twitter Using Car Dealer’ for two years consecutively, further demonstrating the company’s dedication to embracing new technology to enhance customer relationships.
Placing at 11th in the Motor Trader ‘Top 200’ list, Marshall Motor Group operates 71 franchise dealerships and represents 24 manufacturing brands, signifying yet another esteemed partnership for AA Garage Guide.
Commenting on the relationship with AA Garage Guide, Martin Kerry, Group Aftersales Director, Perrys, said: “We have just added our whole Group onto the AA Garage Guide and are looking forward to attracting AA members to book at a Perrys dealership. We were impressed with the proposition and website, and how it promotes Franchised Dealers to customers who may not have otherwise considered the Franchise.”
The AA Garage Guide's Service, MOT and Repair booking page empowers the end user by vetting each of the garages in its database, so customers can be confident that they maintain high operating standards and conduct their businesses professionally.
AA Garage Guide Director, Lucy Burnford, said: “We want to direct customers towards garages that offer the best in terms of quality, standards, and customer service, and it’s wonderful that we can add such prestigious dealer groups to the site, giving motorists a full choice of the UK’s best garages, with many more soon to follow.”
AA Garage Guide Director and former founding CTO of Motors.co.uk, Olli Astley, said “We have carefully designed the platform to ensure it’s easy to use and saves time for both motorists and workshops. With our 2-step booking feature, first-to-market AutoQuote facility and phone based booking, winning new business has never been easier.”
To find out more, please visit https://garageguide.theaa.com/
Katherine Thompson | Account Manager | katherine@autotechcomms.co.uk
About AA Garage Guide
AA Garage Guide is an online guide and service booking platform that helps motorists find the best local dealerships or independent garages.
Unlike other platforms, the AA Garage Guide ranks dealerships and garages by the quality of their service provided to customers, not by price. The AA Garage Guide supports dealerships and garages by promoting quality service, encouraging customer loyalty, increasing customer retention and driving new business leads. There is no subscription fee to be listed on the AA Garage Guide. Franchise dealerships and independent garages are accepted by the AA after being vetted and referenced.
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