OESAA to bring to life benefits of quality OE products at Automechanika 2016
The Original Equipment Suppliers Aftermarket Association (OESAA) promise an innovative programme of events at this year’s Automechanika, which takes place at the NEC in Birmingham from 7-9 June.
The 6m x 19m stand – amongst the show’s largest – will feature a ‘Good Garage’ and a ‘Bad Garage’. Situated at either end of the stand, the contrasting examples aim to show the best and worst practices of the aftermarket.
In between, will be a seating area with interactive presentations developing on the theme of how purchasing OE quality parts, and working with OESAA suppliers, can positively influence garage profitably.
OESAA’s presence at Automechanika is central to the group’s drive to raise awareness of the benefits of OE components and the pitfalls of ‘matching quality’ alternatives; these can include hidden costs from breakages, lost labour time and increased reputational risk.
Commenting on OESAA’s presence, Chairman Nigel Morgan said: “The Automechanika exhibition is the perfect opportunity to demonstrate to a large audience the difference that quality OE products can make, by bringing them to life in a simulated garage environment. Vehicle and OE parts manufacturers invest hugely in research, development and rigorous testing to ensure the highest levels of performance, safety and compatibility.
“It’s a message that needs to be communicated widely as we find the most reputable garages – those who consistently deliver the highest levels of customer satisfaction – understand that technicians need to be fully trained, facilities need to be clean and presentable, and that reliable, OE components should be used wherever possible.”
Automechanika is the world's leading automotive supply chain exhibition. Following exceptional interest the sold-out show is set to feature over 550 domestic and international exhibitors, and is being held in the UK for the very first time.
For further information on OESAA and all forthcoming exhibitions, visit http://www.oe-suppliers.org/
Katherine Thompson | Account Manager | katherine@autotechcomms.co.uk
About OESAA
The Original Equipment Suppliers Aftermarket Association (OESAA) is a group of world-leading OE component manufacturers, who have joined forces to help raise awareness about the differences between OE components supplied for original fitment on new vehicles and the so-called ‘matching quality’ alternatives sold in the aftermarket.
OESAA members are concerned that many distributor motor factors and garage installers are being sold products that misleadingly claim to be of ‘matching quality’: a phrase which does not qualify how this standard is achieved or measured. To win OE business, OE suppliers – including OESAA members - have to meet the hugely challenging standards set by the vehicle manufacturers, with zero defects.
OESAA's aim is simply to increase awareness at workshop level of the huge difference in quality and testing regimes between genuine OE Parts and those parts claiming to be ‘matching quality’ - to benefit the entire automotive industry.
OESAA believe it is their responsibility to make the aftermarket aware of the different quality levels available, and the inherent risks of fitting lower quality parts, to ensure garages and motor factors can make informed decisions on what to buy.
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