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In the quarter we reached over SEK 100 billion in fund capital. We saw a strong net inflow, received several fine awards and passed 900,000 customers. We also had a record number of active equity investors and reached our highest eNPS ever, which shows the strong commitment among our employees.
Rikard Josefson, CEO Avanza
Trading activity increased during the quarter, but income was affected by customers’ trading patterns and lower average fund capital. Short-term performance by both customers and Avanza is largely dependent on market conditions. We are confident that our efforts in the long run will lead to a better future for our customers and shareholders.
Rikard Josefson, CEO Avanza
Viktor with his financial background and Anders’ long experience in the life insurance industry will make strong additions to the board and our efforts to democratise pension savings in Sweden. I would also like to thank Anna for her work on the board.
Rikard Josefson, Chairman of the Board of Försäkringsaktiebolaget Avanza Pension
I would like to thank Avanza for the opportunity to be part of Avanza Pension’s board. This is a vital industry facing major change, where I hope Avanza will continue to do important work.
Anna Kinberg Batra
We agree with the Swedish FSA’s interpretation of the regulations and have taken note of their comments. However, it is important to point out that there has never been any risk to our customers. Following the implementation of the Solvency 2 regulations we have worked to strengthen Avanza Pension’s internal governance and controls. The sanction from the Swedish FSA highlights that this work has progressed too slowly. We are confident that Avanza Pension is a stable and well-managed company.
Rikard Josefson, CEO of Avanza and Chairman of the Board of Försäkringsaktiebolaget Avanza Pension
Avanza is for the customers by the employees. This means, in addition to our strong customer engagement, that we handle all development ourselves. To have the flexibility to capitalise on future growth opportunities by staying innovative with a sufficient number of employees, we have widened our cost guidance slightly to an annual cost growth of 9-12%. The budgeted figure for 2019 is 10.5%. At the same time, we are raising our long-term aim to cut the cost to savings capital ratio from 0.20% to nearly 0.16%, with our top international peers as a benchmark.
Rikard Josefson, CEO Avanza
Jesper will bring to Avanza tremendous expertise in asset management and at the same time has broad experience in the savings market. I look forward to the further development of Avanza’s fund offering by Jesper and our fund team and also welcome him to Group management.
Rikard Josefson, CEO of Avanza
I have always been impressed by Avanza and its position as an industry challenger. Avanza’s view of customers, and its cheaper, better and simpler offering, is well-suited for future fund offers.
Jesper Bonnivier, incoming CEO of Avanza Fonder
Stabelo is a start-up with very exciting potential. When Stabelo issued new shares, we saw it as a good opportunity to strengthen our collaboration as an owner as well. Stabelo’s mortgages are a competitive alternative for Swedish borrowers and our customers, at the same time that we are convinced it will be a good deal for our owners too.
Rikard Josefson, CEO of Avanza
Avanza is a very good partner with a strong brand, good reputation and extensive distribution. I can’t think of a better partner to reach large customer groups, at the same time that we share the same values and optimism about the future.
Wilhelm Moberg, CEO of Stabelo Group AB
A bullish stock market, coupled with new product launches, improved the net inflow and strengthened customer growth in the quarter. The number of new fund owners at Avanza was high. Quarterly operating profit reached a record level despite that – or presumably because – we continue to revolutionise the market with cheaper, better and simpler products and now have free offers in every product area.
Rikard Josefson, CEO Avanza
Occupational pension issues are exciting and challenging. It is the most important form of savings for most people and there is a lot to do and change in the occupational pension market. Making it more transparent and less greedy is something I am passionate about.
Åsa Mindus Söderlund, incoming CEO of Försäkringsaktiebolaget Avanza Pension
I am extremely pleased that Åsa, who is a very driven and popular leader, is taking on the CEO role in the pension company. Åsa has during the year we have worked together shown a strong commitment as well as extensive knowledge of occupational pensions, where understanding new regulations is especially important. I look forward to supporting Åsa in Avanza’s continued development in pension savings from the already strong position we have today.
Rikard Josefson, CEO of Avanza and Chairman of the Board of Försäkringsaktiebolaget Avanza Pension
The negative interest rate has given us an opportunity to improve our margin lending terms. Since we borrow from our customers without paying interest, we feel we can lend to them at no interest if the risk is low.
Rikard Josefson, CEO of Avanza
With an interest rate of 0%, more customers who borrow against their securities receive an excellent offer and can discover the positive effects that margin lending can have on their savings. Naturally it is important that everyone who leverages their securities also understands that they are taking a risk.
Rikard Josefson, CEO of Avanza
Avanza Global is a so-called feeder fund that invests in a global index fund. After extensive research together with Morningstar, we haven’t been able to find a cheaper equivalent fund in the market, which we are fantastically excited about.
Åsa Mindus Söderlund, CEO of Avanza Fonder
Avanza Global is a solid, broad-based long-term savings alternative, where the low fee will have a big positive impact on savers’ capital. This means more money for you and less for the bank.
Rikard Josefson, CEO of Avanza
We at Avanza are driven by still having much to do in the savings market. While cost control is strategically important to us, we will not let it limit our development. The industry is changing faster than ever and after my first half year as CEO I feel that we need to increase capacity in order to more quickly deliver on our ambitions.
Rikard Josefson, CEO Avanza
Activity was mixed during the quarter – record-high initially but slower in the second half. Volatility in brokerage income is high, but fund capital is growing and will give us more stable income over time. At the same time, the implementation of the MiFID2 regulation creates good growth opportunities as customers become more price conscious. The advantages of our offer will shine through, especially when it comes to pensions.
Rikard Josefson, CEO Avanza
We are very pleased to welcome Malin to Avanza. One of Avanza’s most important objectives is customer satisfaction, which begins with and is dependent on engaged employees who like their jobs. Our HR work is a priority.
Rikard Josefson, CEO of Avanza
It feels wonderful to join Avanza, an exciting company that highly values HR. As a member of Group Management, I look forward to contributing to and developing Avanza’s customer relations, employees and leaders.
Malin Nybladh, incoming Head of HR
I look forward to seeing what Åsa’s breadth of experience in the fund business and strong commitment to sustainability will ultimately lead to in terms of new products for Avanza.
Rikard Josefson, CEO of Avanza
It’s exciting and enjoyable to contribute to Avanza’s entire offering. Avanza’s role as a challenger in the financial industry is extremely important, especially for the savers we now want to reach – those with neither the time nor interest in doing it themselves. It is liberating to work for an organisation that so clearly has the focus on what’s best for the customer.
Åsa Mindus Söderlund, CEO of Avanza Fonder AB
I have never in all my years seen such passion for the customer and willingness to always, down to the smallest detail, try to improve Avanza’s offering. Our strong culture has always been and will always be critical to Avanza’s success.
Rikard Josefson, CEO Avanza
Satisfied customers are our most important target and the very foundation of our business model. We are extremely proud to have again lived up to our customers’ high expectations. This year we have passed 700,000 customers and therefore also see this award as proof that we have successfully managed the record-high-growth without sacrificing the customer experience.
Rikard Josefson, CEO of Avanza
Gunnar will contribute extensive experience from the capital market in terms of digital customer offers and decision-making support as well as equity trading. Gunnar is also an esteemed leader whose focus is customer value.
Rikard Josefson, CEO of Avanza
I have always admired Avanza for its strong customer focus and am impressed by the journey it has taken. I think there are many of us in the industry who have been impressed over the years by Avanza’s ability to create customer satisfaction.
Gunnar Olsson, incoming COO at Avanza
By lending money from a mortgage fund, we, together with Stabelo, are introducing another financing alternative in the Swedish mortgage market. It is positive for both borrowers and pension savers
Rikard Josefson, CEO of Avanza
Avanza’s mortgage with the same low rate for everyone makes this the country’s most equitable loan. At the same time, borrowers aren’t required to maintain any savings capital or otherwise be a customer
Rikard Josefson, CEO of Avanza
Customer growth was strong during the quarter, and we are seeing great interest in Avanza Auto. Fund commissions were also strong, but trading income was again affected by low volatility and a risk aversion among customers. At the same time, the number of commission-paying customers was record high. The pension business performed strongly, and we welcome the government’s proposal to make it easier to transfer pension savings.
Johan Prom, CEO Avanza
Customer growth remained strong in the second quarter and we were proud to win an award for best customer service. The willingness of Avanza’s customers to take on risk was low, as was volatility in the equity market, which negatively affected brokerage income despite that the number of brokerage customers remained high. The upward trend in funds and in the pension business continued. This, coupled with strong product development, bodes well for stable income going forward.
Johan Prom, CEO Avanza
Rikard has a deep knowledge of customers, technology and banking. Just like us at Avanza. That’s why we found each other so quickly and naturally.
Sven Hagströmer, Chairman of the Board of Avanza
I am proud of my work at Länsförsäkringar, where we doubled business volumes during my time as CEO. Now I am excited to be a part of Avanza as it continues to challenge the banking market.
Rikard Josefson
We have had a record start to 2017 despite more intense competition in terms of price pressure and new challengers. The transformation of the financial services industry has just begun, and as consumers have more providers to choose from, they will need a better overview of their finances. We continue to improve our offering and user experience to satisfy customer needs. Avanza’s platform, customer focus and innovation capabilities are well suited to the new market climate.
Johan Prom, CEO Avanza
Our ambition is to constantly challenge the financial industry to our customers’ benefit, by offering products and services that are cheaper, better and simpler. We are still in the initial phase of the cooperation with Stabelo and I cannot yet say when we will have a completed mortgage loan offering
Johan Prom, CEO of Avanza
When Avanza was founded 18 years ago, the vision was to democratise savings and stock trading. Now, we aim to continue within other areas where customers can save hundreds – or even thousands – of SEK
Johan Prom continues
Satisfied customers is our most important target and it’s fantastic to receive this award for the seventh year in a row. We have had a strong growth the last two years, with close to 100,000 new customers only this year. Satisfied customers is the foundation of our business model and we are driven by constantly creating customer value
Johan Prom, CEO Avanza
Now that Avanza is taking its next major step forward, Johan Prom is an obvious choice as CEO with his genuine experience with consumers, services and customer service.
Sven Hagströmer, Chairman of the Board of Avanza
By offering free stock trading, we want to create an interest in stock savings among those who aren’t yet investing in equities. Through our simple decision-making tools, we also hope that those who don’t feel comfortable making their own investment decisions will realise how much fun stock investing can be and not let their money gather dust at a zero per cent interest in a savings account
Martin Tiveus, CEO of Avanza
More new customers and growing savings capital give us the opportunity to offer the market’s lowest prices. This is thanks to a modern IT platform with economies of scale and a leading cost position. This is our way of giving back to our customers, which is the essence of our business idea – more for you and less for the bank.
Martin Tiveus, CEO of Avanza
I am very proud that our efforts to create the best conditions for high pensions, with lower fees and better decision-making support, for Swedish savers give results. It is teamwork that makes it possible – product development, sales and administration – and the staff of Avanza Pension is therefore very happy to receive this prestigious award.
Annika Saramies, CEO Avanza Pension
Strong customer growth and trading activity balanced the effect of a falling repo rate. The operating result was in line with the first quarter 2015, while net inflow was weaker in the unsettled market.
Martin Tiveus, CEO Avanza
Against a background of increased marketing efforts over the quarter and the Swedish central bank's continued reductions in the repo rate, we have achieved our strongest growth in any individual quarter.
Martin Tivéus, CEO Avanza
Given the good results we have had in customer acquisition with increased marketing activities during the beginning of the year, we intend to continue the efforts in 2015. We therefore expect a cost increase rate of 8-10 per cent for the full year, compared with the previously announced 6-8 per cent.
Martin Tivéus, CEO Avanza
The falling interest rates have led to more Swedes reviewing their savings. The trend has been boosted by negative repo rates since early February, which can be seen in record-high customer inflows of over 30,000 net new active customers and net savings of SEK 10 billion during the first quarter.
Martin Tivéus, CEO of Avanza
New highs have been achieved in both customer inflow, with 55,000 new customers, and in net inflow of capital, by SEK 20 billion, for the whole of 2014. The 8.9 per cent of net inflow of capital into the Swedish savings market means that after the third quarter we have significantly exceeded our long-term goal to achieve a minimum 7 per cent.
Martin Tivéus, CEO Avanza
In 2015 the focus of our operations will be on three main areas: maintaining the company's strong rate of growth, developing our mobile presence, which should be ready by the summer, and continuing to achieve further efficiencies to improve scalability and quality.
Martin Tivéus, CEO Avanza
consequently SEK 20,100 m. “December was a great ending to a fabulous year from a growth perspective. With more than SEK 20 billion in net inflow during 2014 we nearly doubled the record growth in net inflow from 2013.
Martin Tivéus, CEO of Avanza
Net inflow continued to be strong in this quarter with SEK 4.6 billion, a doubling compared with the same period last year.
Martin Tivéus, CEO Avanza
The dramatic repo rate decrease at the beginning of the quarter negatively impacted our quarterly results by SEK 8 million, something which our increased volumes cannot compensate for in just one quarter.
Martin Tivéus, CEO Avanza

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