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We operate in a regulated category where compliance, age verification and customer experience all need to work together. We have applied double age verification since day one and have been actively driving this standard forward. We’re glad to partner with Avarda who share that approach. With Avarda, we get a payment infrastructure that supports that balance while enabling us to scale across Northern Europe.
Carl Pilo Karth, CEO and Co-founder at Snuset.se
We’re incredibly proud to partner with Outnorth. It’s a strong confirmation that our focus on flexibility, brand visibility for merchants, and a seamless customer experience truly resonates with today’s e-commerce leaders. This is more than just a technical integration—it’s a shared commitment to shaping the future of payments in online retail
Wilhelm Hyltén-Cavallius, CEO at Avarda.
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Keskisen Kello Boosts Customer Loyalty with Avarda’s White Label Checkout

Stockholm, April 8 – When Keskisen Kello set out to modernize their checkout experience, they weren’t just looking for a payment provider—they were looking for a partner who could help them strengthen their customer relationships and elevate their brand across the full buying journey. Through their new partnership with Avarda, Keskisen Kello has done exactly that. With a fully branded and customizable checkout, they now offer a shopping experience that reflects the elegance and trust their customers expect—while gaining full control over every touchpoint, from purchase to post-payment.

“Loyalty made easy” - Avarda Launches MemberConnect™

Avarda proudly introduces MemberConnect™, a groundbreaking solution that simplifies loyalty program sign-ups by enabling a one-click membership registration at checkout and during the entire post-purchase flow, including the newly launched solution PayFrame™. With this “first-of-its-kind" post-purchase integration, merchants gain new opportunities to engage customers, increase retention, and drive long-term value.How Does It Work?MemberConnect™ is an API-based solution that requires minimal development. Avarda connects directly to the merchant’s loyalty platform, such as Voyado, instantly

Avarda Launches PayFrame™ - Revolutionizing Invoice Payments for Merchants and Consumers

Avarda is proud to introduce PayFrame™, an innovative payment solution designed to revolutionize how consumers pay their invoices directly via merchant channels. This game-changing product empowers retailers to enhance customer loyalty and increase revenue by integrating invoice payments into their channels. The first merchant to integrate the solution is Bubbleroom, which now allows its customers to pay invoices directly through its own channels.Why PayFrame?At Avarda, we recognize that Time Spent with Brand (TSWB) is a crucial factor in driving customer retention and boosting sales.

Avarda advances - launches new visual identity

The leading provider of white label payments, Avarda, introduces a new visual identity that mirrors the constant pursuit of excellence and innovation. Avarda is growing significantly and ended 2023 with 40 % year-over-year increase in volume. This new launch also sets the tone for their upcoming 10-year anniversary. "With this new look, we're renewing our promise to offer exceptional value and tailored payment solutions", says Rasmus Rolén, Avarda's CEO. Avarda offers omnichannel payment services for retailers in the Nordic region. The payment solution is designed according to the white-

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