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We are pleased to welcome Ralf Kuttruff to the AVIAREPS Management Board. The appointment as CFO comes at an exciting time for our company as the tourism and aviation industry worldwide slowly recovers and travel around the world is on a good path to reaching pre-pandemic levels again. At AVIAREPS we further prioritize growth and aim to support tourism recovery around the world. Being able to grow our network of clients and open new offices in several countries around the world makes us proud and optimistic about the future. We sincerely look forward to Ralf joining us on this journey of recovery and growth. His impressive background of diverse finance experience in large and mid-size organizations will make him a strong partner as we execute our growth plan. On behalf of the entire AVIAREPS family and especially our board members, we would also like to sincerely thank Heinz Knolle for the energy, passion, and commitment he has consistently brought to the company. He played a key role in maneuvering our company through the challenges and difficulties of the last two years and had a major impact on bringing us back on track after the pandemic. It has been a pleasure to work alongside Heinz and on behalf of our executive team, we wish him only success going forward
Edgar Lacker Chief Executive Officer, AVIAREPS
From the very first day I joined AVIAREPS, I was excited about the opportunity and that excitement never wavered. It was a significant personal accomplishment for me to lead AVIAREPS through the challenging times during the pandemic and to bring the company back on track as soon as the borders reopened. The opportunity to refine AVIAREPS’ financial operations and to work with colleagues all over the world is a leading global company has been a great pleasure. I am grateful for the trust AVIAREPS has given me and for the opportunity to grow the company, even in challenging times.
Heinz Knolle, Chief Financial, and Corporate Affairs Officer, AVIAREPS
It is an honor to join AVIAREPS and take the reins from Heinz Knolle. I am very happy to work in the industry of the most beautiful trivialities in the world: Travelling and Tourism – and all that in the number one company that stands for all these services: AVIAREPS. I’m thrilled to join the AVIAREPS management board and become part of the talented leadership team they have built over the last years. The company has incredible growth opportunities and I look forward to shaping the future of AVIAREPS.
Ralf Kuttruff, Chief Financial, and Corporate Affairs Officer, AVIAREPS
Our digital ecosystem offers easy access to a variety of digital marketing services for the travel industry. By bringing webinars, websites, e-learning, and virtual events under one global umbrella, we simplify digital marketing and expand the potential reach of digital marketing campaigns. Our competent local trade marketers at AVIAREPS help clients design the perfect campaign and assist in selecting suitable content for the campaigns. Thanks to the user-friendly design and browser-based technology, the AVIAREPS Ecosystem empowers everyone to market their brand and product to a global community online - no technical expertise is necessary! Be it a landing page, a campaign website, an online press conference, or an e-learning course: our digital ecosystem with state-of-the-art technology offers the perfect solution for everyone. We are proud to expand our digital service portfolio, which already consists of CRM and communication solutions, and to launch a digital ecosystem that simplifies online marketing and integrates technical solutions into one unified hub
Thomas Drechsler, COO Tourism at AVIAREPS
In the nearly two years where international travel was put on hold, the Philippines has been busy preparing for the day when our country would be open to the world. We have put in place guidelines that will ensure the safety of our guests, our tourism workforce, and our community
Bernadette Romulo-Puyat Philippines Department of Tourism (DOT) Secretary
We proudly present Aviareps as our General Sales Agent (GSA) in these key markets. We see them as a strong partner to reconnect the important Nordic markets with our main destinations -Sri Lanka and The Maldives.
Manoj Gunawardena Regional Head for Europe of SriLankan Airlines
We are very proud of the appointment and the given trust. We will utilize our professional local Nordic teams to strengthen the SriLankan Airlines market position in our area. We want to reinforce the link between the Nordic countries and Sri Lanka
Tapani Kauhanen, Aviareps General Manager for the Nordic Countries.
Successful influencer campaigns center on quality and authenticity, which is why it is critical that the values, interests and priorities of both the influencer and the brand align. Finding and researching potential partners, however, can be a very time-consuming task. After managing influencer campaigns for brands around the world, we recognized the need to simplify the process with SwayFluence
Edgar Lacker, CEO, AVIAREPS
In a post-lockdown world, airlines need to find new partners to grow their networks and generate more revenue and traffic, simply and quickly. Relying on traditional alliance or codeshare partner carriers is cumbersome and constraining. Our solution opens the doors for network airlines, low-cost carriers, and other travel providers to cooperate easily, quickly and effectively, with minimal integration in either software or process. With its extensive airline relationships and global reach, AVIAREPS understands the connecting travel market intimately and is an obvious partner to bring our solution to more airlines. We’re delighted to be launching this partnership as the travel market begins to recover.
Rick Howell, CEO of Air Black Box
From our in-depth relationships with airlines around the world, we can see that it’s more important than ever to quickly respond to the needs of the industry and unlock new revenue-generating opportunities. We believe that Air Black Box’s third-generation interlining and ThruBag baggage check-in solutions will allow airlines and airports to do exactly that, and we are excited to partner with Air Black Box to bring this capability to our airline and airport clients.
Edgar Lacker, CEO of AVIAREPS
“We are pleased to extend our partnership with Avia Reps in the Nordic and Baltic countries to come much closer to our valued customers and ensure easy access to our world class products and services. The partnership will also help us grow our footprint in the region and further strengthening tourism and trade relations between Africa and the Nordic and Baltic countries.”
Mrs Wogayehu Terefe, Regional Manager of Ethiopian Airlines in the Nordic and Baltic countries
“Our appointment by Ethiopian Airlines, is a confirmation of our longstanding commitment to ensuring the airline’s success as a major player in our local markets. With direct flights from Stockholm and Oslo to Addis Ababa, Ethiopian Airlines brings the fantastic – and increasingly popular – destinations of Africa closer to us. The business exchange between Africa and the Nordic countries is growing and Ethiopian Airlines serves the Nordic business community with time-saving direct connections. Likewise, these same direct connections also bring the wonders of Africa closer to Nordic and Baltic leisure travellers looking for an unforgettable vacation. Our local teams of airline professionals are eager to grow the airline in our markets and we feel proud and committed to the task!”
Tapani Kauhanen, General Manager of AVIAREPS Nordic and Baltic countries

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