English

AVIDLY INTRODUCES NEW REPORTING STRUCTURE WITH TWO SEGMENTS

Report this content

Avidly Plc, Company Announcement 28 January 2019 at 13:30 EET


The Board of Directors of Avidly Plc has today decided to change Avidly’s reporting structure. Avidly will report two segments from the accounting period starting from 1 January 2019 onwards. The two business areas and reporting segments will be Marketing Services and Inbound Marketing. 

Avidly’s guidance for revenue in 2018 (unchanged from the company announcement on 2 October 2018) is approx. EUR 20 million and for gross profit EUR 15.0 - 15.5 million. Avidly estimates that Marketing Services is approx. 90% of the revenue and 85% of the gross profit and Inbound Marketing is approx. 10% of the revenue and 15% of the gross profit in 2018. 

Avidly estimates that the share of Inbound Marketing of Avidly’s total revenue and gross profit will grow significantly in 2019. The Inbound Marketing in Norway, Denmark and Sweden was consolidated to Avidly’s figures only from 1 September 2018 onwards. Avidly also has plans to grow this business area significantly in the future. Avidly will publish more detailed financial targets in connection with its strategy update.
Avidly currently guides for 2019 (unchanged from the company announcement on 19 December 2018) revenues of approx. EUR 22 - 24 million and EBIT improving compared to the guidance of 2018 (EBIT of EUR 0.4 - 0.6 million and adjusted EBIT EUR 0.7 - 0.9 million). 

Avidly will publish its Financial Statements for 2018 on 7 March 2019.

Avidly Plc
Board of Directors


Additional information:
Mikko Marttinen, CFO, tel. +358 581 7669

Merasco Oy acts as Avidly Plc’s Certified Advisor, tel. +358 9 6129 670 

Avidly (former Zeeland Family) is Finland’s leading marketing service provider and a leading marketing automation company in the Nordics, listed on the Nasdaq First North marketplace in Helsinki. We create an atmosphere for growth to take our customers forward. We are a team of more than 250 navigators and explorers, makers and shakers in 15 locations in Finland, Sweden, Norway and Denmark.