Avidly Plc revises its strategy and financial targets for 2021–2025: customer experience, data and technology closely entwined into Avidly’s impact-driven growth strategy
Avidly Plc revises its strategy and financial targets for 2021–2025: customer experience, data and technology closely entwined into Avidly’s impact-driven growth strategy
Avidly Plc Inside information 11 December 2020 at 9.00 a.m. EEST
Avidly Plc’s Board of Directors has approved the company’s revised strategy and updated strategic and financial targets for the 2021–2025 strategy period. Avidly is aiming for impact-driven, profitable growth and a position as a leading European martech service provider.
"Our clients want outstanding creativity, technological expertise and global scale deliveries that will help them to reach their goals. At the same time many companies struggle with managing effectively their marketing technology stack, thus leaving the growth potential untapped. Our strategy is designed to meet those needs with Avidly offering outstanding creative solutions with a solid technological core and implementation skills. This crystallized strategy combines creativity with technology, profitability with sustainability - and above all, sales with marketing. They all contribute as a result-driven platform for our clients’ growth,” says CEO Jesse Maula.
Avidly’s definition of its purpose is to create positive impact by reimagining businesses. “Our customer promise is to create impactful solutions that help companies grow. We generate and enable actions that have vast and intense impacts,” Maula clarifies.
"Avidly’s strategy is set to deliver deeper engagement levels that build meaningful relationships with our customers in the digital-first world. When tech prowess and creativity meet, something magical can truly happen,” adds Chairman of the Board of Avidly Plc, Joakim Fagerbakk. “Today, we can see that HubSpot is unlocking the potential of CRM-powered sales & marketing to enable our clients to do just that. Although Avidly's capacity is strong across many different martech platforms, our early bet on Hubspot as the fastest growing Sales & Marketing platform is already paying off. And we aim to retain our position as one of the global leading partners in order to execute our strategy even further."
“I’m extremely excited about our growth opportunities ahead. Our current position as the leading HubSpot agency and our vast service offering make a solid base to seamlessly combine data, creativity, sales and technology even more closely in the future. We also have truly dedicated owners. This all makes us very well-positioned to grow our business internationally, continue to build on the existing solid recurring revenue base, and at the same time add value to our customers,” Maula states.
“The ever-growing significance of sustainability in our society and business challenges us to be able to create sustainable growth opportunities. We continue to have several clients whose business idea is based on ecologically sustainable operations or products. Our way to work, the Avidly way, continues to be #tomorrowbound,” Maula summarizes.
Strategic and financial targets
Avidly’s Board of Directors has defined the following strategic targets for the strategy period:
- to have the most loyal customers,
- to be the best place to work,
- to be a thought leader
- to grow profitably.
Avidly’s key focus areas in driving impact driven growth are the following:
- Accelerate international growth
- Solve for the customer
- Invest in growth platform and people and
- Support digital transformation acceleration.
The Board has also updated the company’s financial targets for the strategy period until 2025:
Changes in financial reporting structure
The Board of Directors of Avidly Plc has decided to change Avidly's financial reporting policy. Avidly will cease reporting separate Marketing Services and Inbound Marketing segments from 1 January 2021 onward, and instead report its business in two geographical segments, which are Finland and International. In addition, the company will start publishing business reviews for the periods 1 January–31 March and 1 January–30 September. Avidly Plc’s Disclosure policy has been updated accordingly. The updated policy is available on the company’s website at https://investors.avidlyagency.com/en/governance/disclosure-policy
Avidly Plc will disclose the following financial releases in 2021:
- Financial statements review 2020: 4 March 2021
- Business review January–March 2021: 30 April 2021
- Half-yearly report January–June 2021: 27 August 2021
- Business review January–September 2021: 29 October 2021
Comparison information according to new segment reporting is to be published by 29 April 2021.
Strategy morning on 13 January 2021 (webcast)
Avidly will host a webcast for its analyst and investors on the company's new strategy on Wednesday 13 January 2021 at 10-12. Other stakeholders are also welcome to follow the webcast. At the event, Avidly's management will talk about the company's strategic goals, business and market development. The language of the event is English. A separate invitation to the event with details for registration is to be published closer to the event.
This release contains information which Avidly Plc makes public pursuant to the EU Market Abuse Regulation, article 17.
AVIDLY PLC
The Board of Directors
For further information:
Jesse Maula, CEO, tel. +358 40 548 0248
Joakim Fagerbakk, Chairman of the Board, tel.+47 464 28 133
Oaklins Merasco Oy acts as Avidly Plc’s Certified Advisor, tel. +358 9 6129 670
