INITIAL RESULT OF AVIDLY PLC’S RIGHTS ISSUE: RIGHTS ISSUE OVERSUBSCRIBED

INITIAL RESULT OF AVIDLY PLC’S RIGHTS ISSUE: RIGHTS ISSUE OVERSUBSCRIBED

Avidly Plc, company release, 9 June 2020 at 16:40 pm EEST

NOT TO BE PUBLISHED OR DISTRIBUTED DIRECTLY OR INDIRECTLY TO AUSTRALIA, CANADA, HONG KONG, JAPAN, SINGAPORE, SOUTH AFRICA, THE UNITED STATES OF AMERICA OR ANY OTHER COUNTRY WHERE THE DISTRIBUTION OR PUBLICATION WOULD BE ILLEGAL.

The initial result of Avidly Plc’s (“Company” or “Avidly”) rights issue of maximum of 2,487,502 new shares (“Share Issue”) for which the subscription period ended 5 June 2020 indicates that 2,101,117 new shares offered (the “Offered Shares”), corresponding to approximately 84.47 percent of the Offered Shares, were subscribed for pursuant to the exercise of subscription rights. Additionally, 1,455,542 Offered Shares were subscribed for in the secondary subscription of the Share Issue. Therefore, a total of 3,556,659 Offered Shares were subscribed for in the Share Issue, corresponding to approximately 142.98 percent of the Offered Shares, and the Share Issue is therefore oversubscribed. The subscription price was EUR 1.00 per Offered Share in the Share Issue. As a result of the Share Issue, Avidly will receive approximately EUR 2.5 million as new equity before taking into account any transaction costs in relation to the Share Issue.

The final result of the Share Issue will be published on or about 10 June 2020 after the Company’s Board of Directors has approved the subscriptions made in the Share Issue. Allocation of Offered Shares subscribed in secondary subscription will be made in accordance with the terms and conditions of the Share Issue. As a result of the Share Issue, the total number of shares in the Company will increase by 2,487,502 from 2,487,502 to 4,975,004.

The Offered Shares subscribed and paid acceptably in the Share Issue will be registered with the Finnish Trade Register on or about 15 June 2020. The last day of trading in interim shares on Nasdaq First North Growth Market Finland marketplace will be on or about 15 June 2020. Interim shares will be combined with the existing shares of the Company on or about 16 June 2020. Trading in the Offered Shares is expected to commence on Nasdaq First North Growth Market Finland marketplace on or about 16 June 2020.

Each Offered Share entitles its holder to one (1) vote at the annual general meeting of the Company. The Offered Shares will entitle their holders to possible dividend, if any, and to other shareholder rights in the Company after they have been registered with the Finnish Trade Register and recorded in the Company’s shareholder register maintained by Euroclear Finland Oy.

AVIDLY PLC

Additional information:

Hans Parvikoski, CFO tel. +358 40 586 6154

Oaklins Merasco Oy acts as Avidly Plc’s Certified Advisor, tel. +358 9 6129 670

Information on Avidly Plc

Avidly is Finland’s leading marketing service provider and a leading marketing automation company in the Nordics, listed on the Nasdaq First North Growth marketplace in Helsinki. We create an atmosphere for growth to take our customers forward. We are a team of approximately 230 navigators and explorers, makers and shakers in 16 locations in Finland, Sweden, Norway, Denmark and Germany. Read more: investors.avidlyagency.com/en

Important notice

The information contained herein is not for publication or distribution, directly or indirectly, to Australia, Canada, Hong Kong, Japan, Singapore, South Africa, the United States or any other area where distribution would be contrary to applicable laws or regulations. There are specific legal or regulatory restrictions on the issuance, subscription and sale of securities in accordance with this release in certain countries. The Company assumes no responsibility in the event there is a violation of such restrictions.

The information contained herein shall not constitute an offer to sell or a solicitation of an offer to acquire the shares or other securities mentioned in this release. The securities covered by the release will not be sold or offered in territories where the offering, acquisition or sale of such securities would be illegal prior to their registration or exemption from registration or other approval under the securities laws of those territories.

The shares, subscription rights or paid-in subscribed shares (“Securities”) issued by Avidly, which are mentioned in this release, have not been and will not be registered under the United States Securities Act of 1933, as amended, (“U.S. Securities Act”) or any other legislation of the U.S. state or region, and the Securities may not be offered, subscribed, exploited, pledged, sold, resold, delivered or transferred, directly or indirectly, to the United States or to U.S. citizens or on behalf of or for the benefit of such persons except under applicable U.S. Securities Act registration exemption and applicable U.S. state or territory legislation.

The Company has not authorized the offering of securities to the public in any member state of the European Economic Area other than Finland. No measures have been or will be taken in any member state of the European Economic Area to offer securities to the public that would require the publication of a prospectus within the meaning of Regulation (EU) 2017/1129 of the European Parliament and of the Council.

The information presented here is intended only for (i) persons who are outside the United Kingdom or (ii) persons with professional experience in investing within Article 19(5) of the United Kingdom’s Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (“Order”) and (iii) high net worth entities or other persons to whom the document may be lawfully disclosed pursuant to Article 49(2) of the Order (all the above persons together being referred to as "Relevant Persons"). All investment activities related to this release are available only to the Relevant Persons and will only be undertaken with the Relevant Persons. No one who is not a Relevant Person should act on the basis of this document or rely on its contents.

The information contained in this release is for background information purposes only and is not intended to be full or complete. No reliance may or should be placed on the completeness, accuracy, or fairness of the information contained in this document for any purpose. The information in this document is subject to change.