Axfood the new group name for Hemköp, D&D and SPAR

Axfood is the new name of the parent company of the grocery trade group, made up by Hemköp, D&D and SPAR Sweden and SPAR Finland. This was decided at Hemköp's annual general meeting today. The change of name is an important step in the creation of one of the largest listed Nordic grocery trade groups. The group will enable both increased efficiency and better supply and service toconsumers.

"With a mutual name, we will become more competitive and clear", said Mats Jansson, President and CEO of Axfood AB. "The name will work as an overall name and represent all different store concepts within the group - everything from high service concepts to low price. We stated this important requirement prior to the choice of a new name. Axfood will support and compliment our different chains. The name also creates flexibility for future structural changes and Nordic expansion."

The new name enables even better adaptation to different customer need and clear positioning of the different chains. Fundamental for all store profiles within Axfood is to offer quality in each respective segment. Quality at any price will therefore be the motto for Axfood in the future.

"Within the new group we are looking forward to work under the new name", said Håkan Matz, President of Hemköp AB.