Cecilia Giertta new Head of Corporate Communications at Axfood

Cecilia Giertta has been named as the new Head of Corporate Communications at Axfood. Cecilia has a background as press manager and communications strategist at Svensk Handel (the Swedish Trade Federation) and Telia, and as a journalist for Dagens Nyheter.

"Cecilia knows the business well from her time with the Swedish Trade Federation and has experience from work with both listed companies and the media world, which makes her well qualified for the position," says Anders Strålman, President and CEO of Axfood AB. Cecilia Giertta joins Axfood from her position as press manager and communications strategist at the Swedish Trade Federation, where she has served for the past three years. Prior to that, she was employed within the Telia group, among other things as press manager prior to its initial public offering in 2000. She has also worked as a journalist for more than 20 years, during which she spent most of her time with the Swedish daily newspaper Dagens Nyheter, first as a sports journalist, and thereafter as a business journalist for five years. "I have learned quite a bit about trade during my time with the Swedish Trade Federation," comments Cecilia. "It will now be very exciting to apply my knowledge of the industry in a more concrete capacity in which everything we do has a direct effect on consumers and the company's shareholders. The Swedish retail food market, spearheaded by Axfood, is facing major changes, and I am excited about this opportunity to take part in this development." Cecilia Giertta will take office on 1 August and will be a member of Axfood's Executive Committee. For further information, please contact: Anders Strålman, President and CEO, Axfood AB, +46-708-37 88 37 Cecilia Giertta, +46-705-93 64 08 Kenneth Wall, Acting Head of Corporate Communications, Axfood AB, +46-703-124 122 For photo and CV, visit: www.axfood.se