Hemköp names Ola Andersson as new President

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Ola Andersson has been named as the new President of Hemköp, a company in the Axfood group. Ola Andersson has long and extensive record of experience in the retail food industry, including positions as business area manager for two major ICA concepts and as head of products and purchasing for ICA Sverige AB.

Ola Andersson has served as business area head of ICA Supermarket, with some 480 stores, as well as business area manager for ICA Kvantum, with approximately 120 stores. He has also been product manager for the "Select" fast food concept at Svenska Shell AB, with responsibility for the rollout of the "Select" concept in Sweden, and head of products and purchasing at ICA Sverige AB. Since January 2009 he has been head of ICA's private label products. "Ola's solid experience in the industry, good leadership qualities and his genuine interest in food will be a strong force in Hemköp's continued development," says Anders Strålman, President and CEO of Axfood. Ola Andersson comments: "It will be exciting to have this opportunity to work with the challenges that Hemköp is facing, and I am very much looking forward to the work on building a distinct and strong brand." Anders Strålman has been serving as acting President of Hemköp since September 2008 alongside his role as President and CEO of Axfood AB. Ola Andersson will assume his position as President of Hemköp on 3 May and will be a member of Axfood's Executive Committee. For further information, please contact: Anders Strålman, President and CEO, Axfood AB, +46-708 37 88 37 Camilla Weiner, Head of Corporate Communications, Axfood AB, +46-73 404 70 62 Karin Hygrell-Jonsson, CFO Axfood AB, +46 70-662 69 70

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