Mobile payment with Bart to Willys and Hemköp stores

Axfood has signed an agreement with Swedbank to introduce mobile payment with Bart in Hemköp, Willys and PrisXtra stores.

Since mid-May, Swedbank and Axfood, together with customers, have carried out a pilot project using the Bart payment service in three Hemköp stores in the Stockholm area. The pilot has shown that the technology works and customers appreciate having the option of using their mobile telephones for payments in the stores.

Anders Quist, Head of Business Development at Axfood, comments: “It is important for us to be able to offer our customers a choice when it comes to how they make payments. Reactions from customers and check-out staff who have tested this payment service have been extremely positive.”

Bart is linked to a bank card and when payments are made generates a card transaction via a QR code in a mobile telephone. The QR code is scanned at check-out.

For further information, please contact:
Anders Quist, Head of Business Development Axfood Sverige AB, +46 708 28 42 82
Ingmar Kroon, Manager Media Relations Axfood AB, +46 702 89 89 83

Axfood AB conducts food retail and wholesale business in Sweden. Retail business is conducted through the wholly owned store chains Willys, Hemköp and PrisXtra, comprising 244 stores in all. In addition, Axfood collaborates with a number of proprietor-run stores that are tied to Axfood through agreements. These include stores within the Hemköp and Willys chains as well as stores run under the Handlar’n and Tempo profiles. In all, Axfood collaborates with approximately 820 proprietor-run stores. Wholesaling is conducted through Dagab and Axfood Närlivs. Axfood is listed on Nasdaq OMX Stockholm AB's Large Cap list. Axel Johnson AB is the principal owner, with 50,1% of the shares.