More than SEK 2 million to Save the Children
Axfood’s customers donated more than SEK 2 million to Save the Children in 2010.
Willys, Hemköp, Tempo, PrisXtra and Axfood Snabbgross all conducted collection activities during the year. The greatest impact was achieved by fitting recycling machines at Willys and PrisXtra stores with a “donation” button. Axfood became the organization’s main partner in Sweden in spring 2010.
“We are thrilled by the overwhelming response from our customers,” says Anne Rhenman-Eklund, Head of Corporate Communications at Axfood. “In one year’s time Axfood has become Save the Children’s second largest sponsor in Sweden, which is something we are very proud about.”
Special campaign weeks were also carried out during the year, where one krona was donated to Save the Children for every krona of Garant Ekologiska products sold. Axfood Snabbgross gave its customers the option of rounding up their purchases by five kronor. Other activities during the year included sales of Save the Children pins and a potato auction at PrisXtra for the year’s first fresh potatoes.
In connection with the disaster in Haiti, a lump-sum donation was made, and money donated via recycling machines was steered there. During the rest of the year, funds collected in the machines were donated to an education project in Ivory Coast.
For further information, please contact:
Ingmar Kroon, Director Press Relations, Axfood, tel. +46-702 89 89 83
Anne Rhenman-Eklund, Head of Corporate Communications, Axfood, tel. +46-70 280 64 59
Axfood AB conducts food retail and wholesale business in Sweden. Retail business is conducted through the wholly owned store chains Willys, Hemköp and PrisXtra, comprising 230 stores in all. In addition, Axfood collaborates with a number of proprietor-run stores that are tied to Axfood through agreements. These include stores within the Hemköp and Willys chains as well as stores run under the Handlar’n and Tempo profiles. In all, Axfood collaborates with approximately 840 proprietor-run stores. Wholesaling is conducted through Dagab and Axfood Närlivs. Axfood is listed on Nasdaq OMX Stockholm AB's Large Cap list. Axel Johnson AB is the principal owner, with approximately 46% of the shares.