Reitan Servicehandel renews supplier agreement with Axfood Närlivs

A new 3-year agreement has been reached between Axfood Närlivs AB and Reitan Servicehandel AB, which runs the Pressbyrån, 7-Eleven and Easy 24 chains in Sweden. The deal is worth approximately SEK 500 million per year and SEK 1.5 billion during the term of the contract. The agreement covers deliveries of newsstand and retail food products to all of Reitan Servicehandel's stores in Sweden. It also covers the 112 7-Eleven stores that will be established within Shell's service station network in Sweden in 2008.

Axfood Närlivs has served as a supplier to Pressbyrån and 7-Eleven since 2004. The Shell service station stores, which will now be converted to 7-Eleven, have also been supplied by Axfood Närlivs.

"We are happy that Reitan Servicehandel have chosen us as their supplier of newsstand and retail food products and that they appreciate the cooperation we have today," says Ragnar Landin, head of Axfood Närlivs' Wholesaling business area. "Reitan Servicehandel is a market leader in its niche and a very professional customer. We see the new agreement as an affirmation of the high level of delivery quality we offer our customers."