Super-Willys opens in Örnsköldsvik

Tomorrow, Thursday 15 september, a newly built “Super-Willys” store will open for business in Örnsköldsvik. “Super-Willys” features an extended range of non-food products in the areas of kitchen supplies, electronics, textiles and toys. Willys’ business concept, to offer Sweden’s cheapest bag of groceries, also characterizes the price position of these extended product categories.

The trend in the retail food market is moving towards one-stop shopping. “Super-Willys” is an effort to meet this demand in the discount segment. By providing access to attractively priced electronics, kitchen products, textiles, toys, etc., Willys aims to create a practical and convenient discount store where shoppers can find just about any household item. Willys plans to open 15 “Super-Willys” stores in the coming three years. “Super-Willys is a natural outgrowth of an already highly successful store concept,” says Anders Strålman, President of Willys AB. “We are now seriously stepping up the competition in Örnsköldsvik.” The new store is located in a newly built property at Terminalvägen 2, Svartby-Högland. The store manager is Roger Högberg, a former manager for a Hemköp store. “We are looking forward to offering the people of Örnsköldsvik lower grocery prices,” says Roger Högberg. Willys is today Sweden’s largest discount food chain, with a wide range of products and a special focus on fresh products such as fruits and vegetables, meats, and dairy products. The stores have an offering of some 7,500 items, covering 95% of consumers’ annual food purchases. Willys’ grocery prices are among the lowest in Sweden. The main factor behind the low prices is that the stores are run highly efficiently with low overhead. This efficiency is achieved, among other things, through purchases of large volumes by a central purchasing organization. With this new addition the Willys chain now includes 98 stores. The goal is to have 120 wholly owned stores by 2008. Axfood also has 45 Willys hemma stores, which is a chain of small discount stores. For further information, please contact: Anders Strålman, President, Willys AB, tel +46-708-37 88 37 Roger Högberg, store manager, “Super-Willys”, tel +46-703-23 89 08 Bodil Hornbäk, Public Relations, Willys AB, tel +46-702-99 50 29 Additional information: www.axfood.se and www.willys.se