Mobile Excellence Awards Announces 2010 Finalists Line Up Features Industry Leaders
Leading Mobile Companies and Brands Make Prestigious Finalists List - includes Verizon, Mercedes-Benz, Sprint, Best Buy, Conde Nast, Warner Bros., AEG Network LIVE, Neustar, GoTV Networks, PlayPhone, EA Mobile, July Systems, DirectTV, QuickPlay, Bravo and many others
Los Angeles, Calif., October 25, 2010 - The Mobile Excellence Awards, www.mobilexawards.com, along with Little Monster Media Productions, today announces the 2010 Mobile Excellence Award finalists. The 2010 MEA winners will be announced and celebrated at the legendary Paramount Studios in Los Angeles, CA on December 6th, 2010 in front of the mobile glitterati, consisting industry luminaries, influencers and leaders from all walks of the mobile ecosystem-- entertainment, media, technology and brands.
The Mobile Excellence Awards, produced by Little Monster Media, celebrates the best of the best in mobile media, technology, marketing and entertainment. The awards are the most prestigious and influential awards program in the mobile industry and the event is sponsored in part by YouTube, Fuji, EA Mobile, GOTV Networks, PlayPhone, ChaCha Search Inc, Laipac Technology, Jabra, OpenFirst, United Future, Mobile Monday, NAB to name a few. The MEAs are also supported by industry leading, global organizations, GSMA, Wireless Industry Partnership, UCLA Anderson School of Managements Entertainment and Media Management, Interactive Television Alliance, Television 3.0, IMS Research and LA Mobile Entertainment Summit. Major media partners include Variety, Fierce Mobile Content, MobiAdNEws, Mashable, Venture Beat, MobilizedTV, Digital Hollywood, Digital Media Wire, Mobile App World and others.
“The growth of the Mobile Excellence Awards has been tremendous over the past three years and we are proud to announce such a strong line up of Mobile Innovators and stars as this years finalists,” said Founder & Chair of the Mobile Excellence Awards and CEO of Axis Public Relations, Sarah Miller. ”We have clearly seen mobile innovation grow into one of the leading technological advancements in entertainment and media over the year and are proud to be at the forefront of the industry with such an innovative and prestigious event that truly honors the best of breed in mobile.”
The panel of esteemed judges was handpicked from industry leaders, chosen from mobile and digital entertainment industries representing the creative community, major media companies, and digital & mobile media services.
The judges will be scoring and selecting MEA winners based upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, and execution and proven market success.
Executive Director of the Mobile Excellence Awards and CEO of the ITV Alliance, Allison Dollar, says ,“Mobile’s impact on these industries cannot be underestimated. Just as mobile has transformed society, it has radically altered the sectors represented here. Tech offerings, media business models and marketing campaigns will never again go to market without incorporating mobile.”
This year’s finalists fall under seventeen different categories across the mobile ecosystem. Special honorary awards will include the Mobile Ambassador Award chosen, People’s Choice Award, which will be voted by the industry via the MEA You Tube Channel at http://www.youtube.com/user/MobileXAwards, the Industry Star Award which recognizes the fastest growing Mobile company based on accelerated growth, impact, and industry achievements overall and the newest addition to the MEAs this year, The Humanitarian Award, a special honor presented to the company or individual that gave back to the industry through a charitable, or selfless act of initiatives, hard work, or an effort to better a cause, company, charity or country.
The following 2010 Mobile Excellence Awards finalists:
BUSINESS:
Best Mobile Innovator
ILoveVelvet
Laipac Technology for GSM & GPS Technology
Neustar for Neustar Mobile Barcodes Clearinghouse
Ubidyne for Antenna Embedded Radio
Best Mobile International
July Systems for Indian Premiere League
Playphone Inc
RoamWare for Cardless ATM
Telegent Systems for TLG1121
Best Mobile Technology Breakthrough
Airvana for HubBub Femtocell
Aisle 411
Mindspeed Technologies, Inc for Transcede
Prio, VMS
ENTERTAINMENT:
Best Mobile Social Network
Bravo for Bravo Talk Bubble Party
Orange -Vallee for Life is Better On
Tap 11 for Tap 11 Mobile App
United Future for ChatME
Best Mobile Games
Activision for Guitar Hero App
EA Mobile – Madden NFL 11
EA Mobile - Scrabble
Rovio Mobile Ltd for Angry Birds
Best Mobile Music
Artificial Life, Inc. for "Linkin Park 8-Bit Rebellion"
GoTV Networks "Revolver TV"
Mercedes-Benz Research & Development North America for "Smart Drive App for iPhone
Thumbplay Inc. for Thumbplay Music
Best Mobile Campaign for Consumer Brand
Best Buy for Best Buy Holiday
Conde Nast,Vanity Fair's "Hollywood" for L'Oreal Paris
Initiative for Kia Soul
Mercedes-Benz USA, "MotorTrends" iPhone App
Screen Ticket, "Sell Your Mother" for Sprite
Best Mobile Marketing Campaign
Citadel Broadcasting for The Beatles LOVE Mobile Campaign 09/09/09
GoTV Networks for Verizon Championship Racing
NBC Universal for Sprint & NBC Heroes, "Slow Burn"
Vibes Media, "Pens Mobile Club" for Pittsburg Penguins
Warner Bros Telepictures for Ellen iPhone App
Best Community Fan Content
Bravo for Bravo Mobile Communities
ChaCha Search Inc, for NBC Universal, Fact Checkers Unit
July Systems - CBS Sports
July Systems - Univision World Cup
Best Content Extension Made for Mobile
Adenyo for Live & On Demand CANAL+
Augme for HBO/PHD
Bravo for "Top Chef Interactive Experience"
Initiative - Lionsgate, Expendables Foursquare
Snackable Media for VH1TXT2WIN
Best Original Content Made For Mobile
AEG for "We Are the World 25 for Haiti"
Conde Nast, Vanity Fair for Microsoft’s Bing Division, Vanity Fair Trivia
Fox Mobile for Brainstorm, Wrigley + Altoids
Fun Little Movies for Planet Green "Bea Wildered"
TECHNOLOGY:
Best Mobile Product
Jabra for Jabra STONE
Plantronics Inc for Plantronics M100
Kempler & Strauss for W PhoneWatch
Voice On The Go
Best Mobile Service
Acision for Globe DUO
DIRECTV for DVR Scheduler
Location Labs for Geofencing Service
mBlox/Shorthand for TextApp
Opera for Opera Mini
Turkcell for TalkingPictures
Best Mobile Application for Utility or Business
AnMark Travel Technology, LLC - "MilitaryOnTheGo.com"
Mercedes Benz Research & Development North America for Smart Drive App for the iPhone
Pyxis Mobile for CraigsList
Quickplay for Bell Mobile TV
The Weather Channel for The Weather Channel for Android Application
USA Today for USA Today iPad App
Best Mobile Application for Entertainment
Best Buy for Best Buy Movie Mode - Razorfish
Fox Mobile for Bitbop On Demand TV
GoTV Networks for NFL Game Center
Neulion for NHL Icetime 2010
Telepictures Productions for "TMZ"
Best User Interface for Mobile
Mercedes-Benz Research & Development North America for Smart Drive App for iPhone
Orange Vallee for Life is Better On
Sinclair Broadcast Group for MobiDeals
SPB Software for Mobile Shell
Web Spiders for event2mobile
Best Delivery Platform for Mobile
Airkast for AirBridge
Augme for for AD LIFE
Mobiletech
Playphone Inc
Pyxis Mobile for Mobile Enterprise Application Platform
Recognizing companies from start-ups to major studios, The MEAs are proud to reveal its final round of finalists. For more information on sponsorships for the 2010 Mobile Excellence Awards, please contact Mary Matusz, Sponsorship Director at 310.276.2220 or mary@smitten.tv. For more information on attending the 2010 Mobile Excellence Awards, please contact info@mobilexawards or go to http://www.mobilexawards.com/tickets/
About Mobile Excellence Awards
The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to www.mobilexawards.com.
Little Monster Media
Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.
PR Contact for the Mobile Excellence Awards:
Thao Le or Jaimie Conley
T: 310 276.2220
thao@axismarketingpr.com or jconley@mobilexawards.com
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