Ayima Launches i-Gaming Division

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Ayima are pleased to announce the launch of a new specialist digital consultancy, tailored specifically for the iGaming industry. It will be led by Ayima co-founder and industry veteran, Rob Kerry. Before Ayima, Rob worked in-house at PartyGaming and carries 15 years of marketing experience within iGaming. This has included working on leading brands such as PokerStars, FoxyBingo, Betfair, Mansion Poker, Casino.com and Gala Bingo.

The company will provide Poker, Casino, Sports Betting and Bingo brands with high level digital marketing advice and insights, across SEO, Paid Media, Analytics and Performance Marketing. New technology will be built specifically around the needs of the iGaming sector, focussed on Player Value and Cost per Acquisition (CPA). Our team of senior marketing consultants will use this data and their own extensive industry knowledge, to deliver retainer-based marketing strategies to iGaming Platforms, Operators and large Affiliates.

Ayima has seen strong and consistent growth within the iGaming sector, with new territories regulating online gaming and new game formats becoming increasingly popular. The new consultancy will be at the forefront of this, including the current US regulation of online sports betting.


For further Information:
CEO/VD Michael Jacobson
+44-20 7148 5974


About Ayima 

Originally founded in 2007, Ayima is a digital marketing agency with around 145 employees across its offices in London, Stockholm, New York, San Francisco and Vancouver. Ayima have created a number of market-leading software tools that are used in by clients and agencies around the world, including ‘Updatable’, ‘Redirect Path’, ‘Page Insights’, ‘Pulse’ and ‘Appotate’.