Ayima Signs Letter of Intent to Acquire Analytics Agency

Report this content

Ayima today announced that it has signed a letter of intent to acquire a leading UK-based Digital Analytics and Conversion Rate Optimisation agency.

The initial purchase price of GBP1.8M (21 MSek) represents a multiple of 6 times the adjusted EBITDA for the financial year ended 31 March 2018 and the consideration will be financed by a combination of a loan and share issue in Ayima Group AB. The deal also includes provisions for an earn-out that will provide a strong incentive for profit growth in the following years.

This deal represents the first part of Ayima’s acquisition strategy and is an exciting talent addition to the group. The acquisition will provide a huge boost to Ayima;s stated goal of developing new revenue streams in the areas of analytics, CRO, AI and machine learning, whilst also adding a rapidly growing and highly profitable business with a solid client base and great cross-selling opportunities to further enhance revenue growth.

The deal is expected to be completed before 31 July and further information will be released when it becomes available.

For further Information:
CEO/VD Michael Jacobson
+44-20 7148 5974

This information is insider information that Ayima Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on June 7, 2018

About Ayima

Originally founded in 2007, Ayima is a digital marketing agency Specialising in SEO, PPC, Display and Social Media. With around 145 employees across its offices in London, Stockholm, New York, San Francisco, Raleigh and Vancouver, Ayima have created a number of market-leading software tools that are used by clients and agencies around the world, including ‘Updatable’, ‘Redirect Path’, ‘Page Insights’, ‘Pulse’ and ‘Appotate’.


Documents & Links