Ayima to Acquire Digital and Content Marketing Agency

Ayima announced today that it has signed a letter of intent to acquire a leading UK-based Digital Marketing and Content Marketing Agency.

The initial purchase price is GBP 4.05M (47.5 MSek), of which GBP 2.2M will be cash and the remainder will be shares in Ayima Group AB. The cash consideration will be financed through either a share issue, a loan, or a combination of both. The arrangement also includes an earn-out that will provide a strong incentive for profit growth in the following 3 years. The purchase price represents a multiple of 6 times the adjusted EBITDA for the most recent financial year.

This second acquisition will provide another boost to Ayima’s stated goal of expansion through acquisitions, adding another profitable and rapidly growing business and further expanding the talent in the group.

The deal is expected to be completed before 31 October and further information will be released when it becomes available.

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For further Information:

CEO/VD Michael Jacobson

+44-20 7148 5974

press(at)ayima.com

www.ayima.com

About Ayima:

Originally founded in 2007, Ayima is a digital marketing agency Specialising in SEO, PPC, Display and Social Media. With around 145 employees across its offices in London, Stockholm, New York, San Francisco, Raleigh and Vancouver, Ayima have created a number of market-leading software tools that are used by clients and agencies around the world, including `Updatable', `Redirect Path', `Page Insights', `Pulse' and `Appotate'.

This information is insider information that Ayima Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on August 29, 2018.