Following the huge success of flagship resort Fusion Maia Da Nang in Vietnam, Serenity Holding has announced that it will launch a unique second property this summer in one of the country’s most beautiful locations. Located in the heart of the UNESCO World Heritage ancient port town of Hoi An, the one of a kind four-star Alma Courtyard Hoi An reflects the rich Vietnamese culture of its location in its architecture and design while also offering guests an inclusive wellness journey. The resort will be home to 144 rooms, with five different room types, set in tropical courtyard gardens.

Steeped in the local culture and providing a real sense of place, the neo colonial building has been adapted to reference an ‘Old Hoi An’ monastery, with cloistered courtyard housing the rectangular pool, and tranquil gardens giving the opportunity for guests to enjoy space and solitude.  For a more social buzz, the public and dining areas offer relaxed glamour and the opportunity for guests to interact with fellow travellers.

Alma Courtyard Hoi An will showcase a melting pot of authentic flavours inspired by Hoi An’s tradition of culinary excellence.  The Four Plate Restaurant with its four interactive demonstration kitchens will offer an inspiring food journey with a large variety of local foods. Blue Bottle Bar is an entertaining bar experience with an exciting drink selection made using local fruits and spices. The Blue Teapot Terrace is the resort’s casual cafe and al fresco terrace offering creative light bites, cakes and pastries with blue teapots and blooming teas including jasmine, lily and hibiscus.

Alma Courtyard Hoi An will offer a complete journey for mind, body and soul. All guests will enjoy an inclusive daily ‘My Chi’ wellness journey to balance the body’s vital energy or “chi”, including a steam and sauna, choice of massage, Tai Chi energy movement and meditation practice. Intuitive, skilled local therapists will use 100% local and natural spa products at the resort’s holistic spa.

Conceived to encompass the essence of travel, Alma Hoi An is designed to offer opportunities for guests to enjoy the local culture, meet new people, take time to reflect, and above all to enjoy the moment.

Website launch: 10 May 2014


Serenity Holding has developed a forward-thinking resort collection offering the very best of Vietnam. Guided by its two principals, Chief Visionary Officer Louk Lennaerts and Chief Executive Officer Marco Van Aggele,   Serenity Holding’s spirited team of thoughtful visionaries is dedicated to creating philosophies of substance that both keep harmony with the natural surroundings and surprise guests with original concepts and individualised care.  The company is currently working on a number of diverse hospitality projects under their portfolio of brands: Fusion Resorts, Alma Resorts, A La Carte and M2Boutique Hotels.

For more information or to discuss feature ideas and press trips please contact:

Lauren Hughes or Flora Gandolfo, Bacall Associates ltd London Tel: +44 (0) 8704 288 401


About Us

Set up in 1994, Bacall Associates is a boutique PR, marketing and sales support agency specialising in travel at the top end of the market. Our passion is launching and maintaining profile for destinations, airlines, travel companies, hotel groups, luxury developments, resorts and health retreats across the globe. Working primarily in the travel arena we have in-depth knowledge of the sector, and can draw on a vast range of media and industry contacts; at the same time we bring a lifestyle edge to our work, taking the message well beyond the travel pages to the luxury consumer. Over the years we have worked with diverse clients and our experience embraces aviation and infrastructure as well as some of the world’s best hotels, from quirky independent properties through to iconic landmarks like the Burj Al Arab in Dubai. We have masterminded PR strategies for major tourist boards and travel companies, but also established small niche operators in the marketplace. Above all we work hard to achieve specific PR goals for our clients, whist simultaneously driving business.