Teva Reconnects With Switchfoot to Launch illūm A New Flip-Flop Lighting The Way
May 25, 2010 – (Goleta, Calif.) – Originally inspired by early morning surfing 'dawn patrols,' adventure brand Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) is proud to bring its innovative new flip-flop, the illūm, to life with a little help from some friends, multi-platinum rock band Switchfoot.Teva’s relationship with Switchfoot kicked off back in 2009 with the release of 'The Naturist.' From here, the connection continued through a mutual love of water and together they worked on the production of a new video for the illūm. As passionate surfers themselves, the