Nissan to Lead the Charge in Middle East Electrification with 13 New Models by 2030
At the 19[th] ICIS Middle East Base Oils and Lubricants conference in Riyadh, Kingdom of Saudi Arabia (KSA), Adib Takieddine, Managing Director, Nissan Motor Corporation KSA took to the stage to discuss the automotive sector from an OEM’s perspective.“From a global viewpoint, similar to many other industries, we came out of Covid after a huge disruption to our industry. We had issues with our supply chain and, therefore, a big backlog, so we’ve gone through quite a lot in the last four years.” He spoke about the significant global transformation towards electric cars. “Obviously,