The BIGGEST beauty breakthrough is here! they’re Real! Push-Up Liner by Benefit Cosmetics

Mon, Jun 23, 2014 22:34 CET

Introducing the FIRST EVER...lash-hugging gel eye-liner in a pen. It solves one of the biggest beauty dilemmas of all time—lining your eyes.

they’re Real! Push-Up Liner makes it beyond easy to hug the lashline so anyone can draw a perfect line.

Three reasons it’s a Real beauty breakthrough

1. The waterproof matte black gel formula doesn’t smudge, budge or dry out.

2. It’s a gel liner in a pen!

3. The innovative AccuFlexTM tip makes it BEYOND EASY to get close to your lashline!

Custom AccuFlex Tip

Soft, angled tip

Draws an easy line

Glides across the curve of the eyelid

Maximum control from every angle

Flat, wide guard

Gently pushes lashes aside so you can get closer to the lashline

Wide base

Provides a more stable application.

REAL Results

91% said it was long-wearing*

81% said it was waterproof*

88% said it hugged the lashline*

84% said eyes looked visibly larger*

*Results observed in a consumer panel survey

$29* Launch July 2014

Available at Sephora, Shoppers Drug Mart and Murale.

Tags:

innovation beauty cosmetics benefit make up shoppers liner Sephora murale mua eye liner gel lash hugging winged liner wing