Better Odds admitted to SSE Business Labs incubator

Better Odds, with its AI-driven platform for strategy and environmental analysis, has been admitted as one of four startups to SSE Business Labs' incubator program starting in October.

- We are incredibly excited about this admission and greatly value the context and support that SSE Business Labs offers. This also confirms that we are on the right track with Better Odds' platform for strategic analysis and monitoring, focusing on providing business leaders with tailored insights and decision support, says CEO and founder Anna Loverus.

SSE Business Labs is the Stockholm School of Economics' startup incubator and has supported companies such as Klarna, Voi, and Budbee over the years. Better Odds will receive 6-18 months of support in the form of partnerships, coaching, and a potential investment.

For more information, please contact

Anna Loverus, VD, anna.loverus@betterodds.inc, +46 70 333 16 17

Jenny Bjuhr Berggren, CCO, jenny.bjuhr.berggren@betterodds.inc, +46 70 721 54 17

About Better Odds

Better Odds platform for strategic insights and AI-powered analysis provides business leaders with real-time understanding of the macro trends and events impacting your business. Tailored insights and activities allows faster and better decisions in an uncertain world.

The company was founded in 2022 by Anna Loverus. Better Odds is part of SSE Business Lab and has received funding from Almi.

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