BIBBY DISTRIBUTION KEEPS CRUNCHING THE NUMBERS FOR SEABROOK CRISPS
7 February 2014
Bibby Distribution has renewed its contract with Seabrook Crisps for a further three years, after developing flexible ways to boost the efficiency of the manufacturer’s warehousing and logistics operations to help fuel business growth.
The multi-million pound deal will see Bibby deliver approximately 3.5 million packets of crisps per week to outlets ranging from supermarkets, wholesalers and sports clubs, to airports and value retailers across the country.
Bibby Distribution has provided Seabrook Crisps with logistics support since 2007, with its partnership continuing under a new flexible approach. Bibby will operate on a transactional model, meaning stock levels can be quickly and easily increased to cope with seasonal peaks, boosting the efficiency of the customer’s storage and distribution.
Daniel Woodwards, Seabrook Crisps Financial Director, says: “A constantly changing marketplace means we need a logistics solution that allows us to adapt and respond to what our demands are now but also to plan for future growth. Bibby Distribution stands out for offering both the national reach and the in depth understanding of its customers that we require, so we are delighted to continue our successful partnership.”
Darrell Rushforth, Regional General Manager at Bibby Distribution, says that delivering a flexible service that is developed according to the customer’s needs is essential.
“Having worked with Seabrook Crisps for over five years, we truly understand their requirements as valued customers, which is why we are able to offer them a transactional deal that gives them enough warehousing options to ensure their business growth,” says Rushforth. “That flexibility is at the core of Bibby Distribution’s ethos, which will provide one of Yorkshire’s most iconic brands with the support they need for now and the future.”
As the sole logistics supplier for Seabrook Crisps, Bibby Distribution will dispatch around 90,000 cases of snacks a week through a mix of dedicated and multi-user vehicles operating in both Seabrook and Bibby livery.
Seabrook Crisps was founded in Yorkshire in 1945. With its factory still based in the firm’s home town of Bradford, it provides crisps to retailers and customers across the country.
Bibby Distribution manages the contract out of its 530,000 ft² British Retail Consortium accredited multi-user warehouse in Yeadon, located just eight miles from Seabrook Crisps’ factory.
ends
Notes to editors:
As one of the top ten logistics providers in the UK, Bibby Distribution exists to enable other companies to drive value from their supply chain activities. The company specialises in providing contract logistics, warehousing, distribution, systems integration and added value services to a wide range of customers.
Bibby Distribution operates from 90 locations across the UK, employs 2,500 people and manages 2million ft² of warehousing space.
The majority of Bibby Distribution’s business is based on long-term partnerships. Its diverse capability also means it can share best practice across the various industry sectors it operates in, from Automotive to FMCG.
The company is part of the £1.4bn-turnover Liverpool-based Bibby Line Group, a 200 year old family owned business-to-business services specialist. It is involved in ship-owning and operation, shallow water accommodation, offshore oil and gas services, contract logistics, financial services, memorial parks, employment law, health & safety advisory services, specialist plant & equipment hire and retail.
Bibby Distribution, Head office, 105 Duke Street, Liverpool, L1 5JQ.
www.bibbydist.co.uk
www.bibbygroup.co.uk
Further press information:
James Keeler and James Boley at Garnett Keeler PR on 020 8647 4467.
BDL/090/14
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