Senior Living SMART Helps Senior Providers to Boost Digital Presence With New Late Living Partnership
FOR IMMEDIATE RELEASE
January 12, 2015
Sandwich, MA – Senior Living SMART, a leader in healthcare offering the best services and vendor-access in the industry to its members, is adding advanced motion video tours paired with strategic marketing analytics to its portfolio. Late Living allows prospects to tour a community before stepping foot in a senior living community and convert leads by following focused analytics. The partnership is timely as senior living experts suggest the industry should utilize technology more in 2015 in an effort to cut costs and increase census.
“Late Living is the best-in-class resource for our members based on their innovative approach to enhance the video tour experience, resulting in increased conversion of website visits to qualified leads and move-ins,” said Deborah Howard, CEO at Senior Living SMART.
Providers typically use the advanced video service to showcase community promos, 360 tours and other virtual tours. The experience revolutionizes the search process for the adult child, allowing dispersed families to engage at the same time and get a feel for a property. Through floating motion videography, Late Living is able to track analytics, monitor traffic, convert leads, and increase occupancy while boosting sales team performance.
“In a recent a six-month Brookdale pilot, results show that this updated technology turns videos into a lead generation tool. It provides analytics measuring prospect engagement at a minimal financial investment and successfully turns web traffic into occupancy and revenue,” Howard adds.
Senior Living SMART levels the playing field for Independent Operators of Senior Living Communities to compete equally with national chains. The company brings the best resources to its members providing access to top experts and vendors in the industry. Here is a list of all partners available for member access http://seniorlivingsmart.com/partner-directory.
For more information regarding Late Living, visit http://bit.ly/1wVCKjk. For information about Senior Living SMART, email Deborah Howard at dhoward@seniorlivingsmart.com or visithttp://seniorlivingsmart.com.
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