Traci Bild Back at the Helm of Bild & Company
Traci Bild, Founder of Bild & Company in Tampa, FL is returning as the company's CEO and is working on new initiatives to meet the increasing demands of operators. The market for senior care continues to change rapidly, and Bild & Company is constantly adjusting to enable its clients to meet the new marketplace realities.
Bild is resuming the CEO role from Seth Garber, who was appointed CEO in 2012. Mr. Garber's departure from Bild & Company was announced earlier this week: "We are proud of the contributions Mr. Garber made during his tenure as CEO, and greatly appreciate his service to the company," Bild said.
Describing the changing marketplace needs, Bild explained, “These are critical times in our industry, and huge change is underway for our clients. While still heavily involved in implementing standardized sales systems for growing organizations, we have also developed a full internal marketing agency. Bild & Company's marketing team now includes a full staff of in-house members who are incredibly experienced in creating brands for companies like Outback Steakhouse, Kraft, AARP and Sony. Mr. Garber's contribution to this platform expansion was significant, and I look forward to continuing growth and development in this area.”
Continuing its model of leadership in the development of long-term care strategies, Bild & Company is helping operators tell their stories by building strong, emotional connections digitally, similar to the systems they championed for two decades with the Bild Sales Systems. "Branding is now more important than ever, enabling our clients who are in marketspaces that are becoming increasingly saturated to maintain profitability and even grow their market share ahead of their competitors," Bild said.
In 2014, Bild acquired Primo Solutions to strengthen its research department and further help operator’s measure performance, conduct research, and prepare competitive analysis. Bild also launched Bild CRM, which ties the sales and marketing systems the company is known for into one platform that is innovative and simple to use, yet robust with metrics and reporting.
As CEO, Bild will be heavily involved in client projects on a larger scale. Bild & Company has become a one stop solution for all things sales and marketing within senior housing & care; a huge time saver for busy executives focused on operations. Bild & Company prides itself on being ‘the go to’ company for small to mid-size senior care operators to implement the sales and marketing infrastructure and support needed- from start up to stabilization; to maximize occupancy, revenue and net operating income as well as grow the overall value of their organization.
Traci Bild can be reached for inquires or interviews at 1.800.640.0688 or tbild@tracibild.com. More information can be found online at www.bildandco.com
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