Press invitation: Students create tomorrow’s sustainable packaging in design competition
On Tuesday 18 June, a jury will elect the French or German winners of PIDA France, the prestigious design competition PIDA – Packaging Impact Design Award. The challenge is to design a sustainable packaging concept for 2030. PIDA is a BillerudKorsnäs initiative for driving development in packaging design, showcasing the work of young talent, and creating a meeting place for the packaging community – an arena for ideas and inspiration.
Media are warmly invited to attend the event where French and German design students will compete for the PIDA Gold award.
Time: Tuesday 18 June, at 14.00.
Place: Best Western Premier Hôtel de la Paix, Reims.
RSVP latest June 14 to sophie.lindhe@billerudkorsnas.com.
For the 15th consecutive year, BillerudKorsnäs arranges and hosts the international competition PIDA in co-operation with leading universities and colleges in France, Germany, Sweden, and the UK. More than 200 design students participate every year. The French contestants are students from IUT Reims, ESEPAC, and ESI Reims, and the contesting German students come from Hochschule der Medien Stuttgart and University of Media Stuttgart.
This year’s theme is Bring the Future, a challenge with a sustainability focus.
“More and more consumers wish to get involved and contribute to a sustainable future and that increases a demand for climate-smart packaging. A growing trend is to replace plastic with renewable materials and that will make its mark on PIDA this year, making the competition all the more relevant, says Sophie Lindhe, Brand Project Coordinator at BillerudKorsnäs”.
BillerudKorsnäs is a leading supplier of fibre-based material and sustainable packaging solutions. The PIDA initiative aims to drive knowledge development and provide an arena for ideas and inspiration, where established industry professionals meet the packaging designers of the future. The PIDA event also includes an interesting seminar. Keynotes at this occasion include Fabrice Peltier, designer and eco-design consultant, and Osvaldo Valente Pires, Sales Director Luxury Division Duran Dogan. The highlight of the event is the award ceremony, which commences at 17.45. The media is welcome to participate in all or part of the event. There will also be opportunities for individual interviews.
Programme PIDA France 2019
14:00 Welcome speeches
Christophe Delrive, Business Development Director France
Jörg Storneke, Business Development Director Germany
14:15 Introduction Agenda for the day
Joël Dubois, Sales Director Agent Sales BillerudKorsnäs
14:20 Guest Speaker: Le Packaging en 2050
Fabrice Peltier, Designer conseil en éco-conception
15:20 Coffee break
15:40 Students presentations part 1
16:30 Guest Speaker: Gloss & Green
Osvaldo Valente Pires, Sales Director Luxury Division Duran Dogan
17:00 Students presentations part 2
17:45 Prize ceremony
18:00 Cocktails and mingle
About PIDA
For the 15th consecutive year, BillerudKorsnäs arranges the international packaging design competition Packaging Impact Design Award (PIDA). Some 200 design students from France, Germany, Sweden, and the UK participate. In each national challenge, winners are elected in the categories Highest Level of Sustainability, Highest Level of Innovation, Highest Level of User Friendliness and PIDA Gold Award. The objective of the competition is to show the importance of packaging both in branding and in an environmental perspective. Read more about PIDA here: pida.billerudkorsnas.com/. And you can follow us in social media:
Facebook: facebook.com/PIDAcommunity/
Instagram: @billerudkorsnasworld
LinkedIn: @BillerudKorsnas
Twitter: @BillerudKorsnas
Pinterest: @BillerudKorsnas
Christophe Delrive, Project leader PIDA France, BillerudKorsnäs
Phone: +33632658556
Email: christophe.delrive@billerudkorsnas.com
Sophie Lindhe, Brand Project Coordinator, BillerudKorsnäs
Phone: +46725237179
Email: sophie.lindhe@billerudkorsnas.com
BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world-leading provider of primary fibre based packaging materials and have customers in over 100 countries. The company has 8 production sites in Sweden, Finland and the UK and about 4300 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 22 billion and is listed on Nasdaq Stockholm. www.billerudkorsnas.com
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