Tomorrow’s packaging designers compete in BillerudKorsnäs’ international design challenge PIDA
At a digital event on Thursday May 20, we will get to know who wins the Swedish final of PIDA. Packaging Impact Design Award is an international design competition that engages hundreds of students every year in designing creative packaging that challenges conventions. “This year, 38 design students have qualified for PIDA Sweden. The contestants have submitted really impressive entries and at the live final we can promise you a lot of inspiration, new trends, and fresh thinking,” says Lena Dahlberg at BillerudKorsnäs; the company behind PIDA, an initiative that highlights young talent and aims at driving the development of packaging design forward.
Both media and the public are welcome to attend the digital event. Register here: https://www.billerudkorsnas.com/pida/guest-registration
When: Thursday, May 20 at 2 p.m. (Prize ceremony and presentation of all winners and interviews start at 3.20 p.m)
This year, 12 packaging concepts have qualified for the Swedish final of PIDA – Packaging Impact Design Award. The students behind the contesting entries attend some of the most prominent design schools in the country: Brobygrafiska, University of Linköping, Mid Sweden University (Mittuniversitetet), and Nackademin.
The competition, a BillerudKorsnäs initiative, runs for the 16th time and the theme of the year is “Packaging that awakens our senses”. The challenge for the students is to create a packaging concept that communicates not only by sight, but also sound, smell, taste, and touch. This is a growing trend in packaging design.
“The quality level of the entries is incredibly high. In the finals, the students will present packaging concepts that both challenge conventional packaging and hint at what we are likely to see more of in the future. That is, packaging that is not only visually appealing but also speaks to our senses,” says Lena Dahlberg, Manager Application Development Paperboard at BillerudKorsnäs.
The winners of PIDA Sweden will be decided by a jury of industry professionals who present awards in four categories: sustainability, innovation, user friendliness, and the PIDA Gold Award – the finest prize of the competition.
“PIDA Gold Award winners automatically qualify for the Grand Finale in Monaco, where an international winner will be selected. In this final, held at the trade show Luxe Pack in September, Gold Award winners from France, Germany, Sweden, USA/UK will compete for the title,” says Anders Gathu, Marketing Manager at BillerudKorsnäs.
BillerudKorsnäs, the company behind PIDA, is a leading provider of packaging material and solutions that challenge conventional packaging for a sustainable future. With this competition, BillerudKorsnäs wants to highlight the work of young talents and contribute to knowledge development in the industry. At the PIDA event, established industry professionals have the opportunity to meet and be inspired by a new generation packaging designers.
See all nominated entries here: https://www.billerudkorsnas.com/pida/gallery#0_72059_3677
The members of the PIDA jury:
Lasse Svärd, Marketing & Development Manager, Gafs Kartong AB (chairman)
Sofia Erixson, Packaging Manager, ICA Sverige AB, Sweden
Melissa Magnusson, CRM lead, Eton shirts AB, Sweden
Martin Hallberg, Commercial Manager, Det Norske Brenneri, Norway
Julia Abrahamsson, Packaging Designer, Schur Pack Sweden AB, Sweden
Anna Falkensjö, Packaging Designer, BillerudKorsnäs AB, Sweden
Johan Eklund, Sales Manager Nordics and Baltics, BillerudKorsnäs AB, Sweden
Program:
14.00 Welcome to PIDA, introduction to the competition and event agenda
ca 14.15 Presentation of this year’s brief and the jury
ca 14.30 The students present their entries to the competition
ca 15.10-15.20 Short break
ca 15.20 Prize ceremony, presentation of all winners and interviews
ca 15.45 Event closed
For additional imagery, please see: https://www.billerudkorsnas.com/pida/gallery
For more information about PIDA, please contact:
Anders Gathu, Marketing Manager, BillerudKorsnäs Telephone: +46722433661
Email: anders.gathu@billerudkorsnas.com
Lena Dahlberg, Manager Application Development Paperboard, BillerudKorsnäs Telephone: +4658137438
Email: lena.dahlberg@billerudkorsnas.com
Louise Wileen Bjarke, Head of Press BillerudKorsnäs, tel+46722103514,
louise.wileenbjarke@billerudkorsnas.com
About BillerudKorsnäs
BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world leading provider of primary fiber-based packaging materials and have customers in over 100 countries. The company has 8 production sites in Sweden, Finland and the UK and about 4 500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 24 billion and is listed on Nasdaq Stockholm. http://www.billerudkorsnas.com/
About PIDA
For the 16th consecutive year the international packaging design competition PIDA (Packaging Impact Design Award) is arranged by BillerudKorsnäs. Around 200 design students from France, Germany, Sweden, the UK, and the USA participate. At each national event winners are selected in the following categories: Highest Level of Sustainability, Highest Level of Innovation, Highest Level of User Friendliness, and PIDA Gold Award. The competition aims to demonstrate the importance of packaging to products, brands and the environment.
You can also follow PIDA in social media: Facebook: facebook.com/PIDAcommunity/ Instagram: @billerudkorsnasworld LinkedIn: @BillerudKorsnas Twitter: @BillerudKorsnas Pinterest: @BillerudKorsnas
BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world-leading provider of primary fibre based packaging materials and have customers in over 100 countries. The company has 8 production units in Sweden, Finland and the UK and about 4500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 24 billion and is listed on Nasdaq Stockholm. www.billerudkorsnas.com
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