Gift of superpowers aid UNICEF
This winner of this year’s Pack Challenge has been chosen. The aim of this year’s challenge was to come up with a packaging concept to get more people to support UNICEF. The winning solution lets people give a superpower to someone they like and help change the world for the better. Pack Challenge is arranged annually by BillerudKorsnäs and Berghs School of Communication.Students this year faced a real challenge: finding the best possible way of packaging a feeling that would get more people to support UNICEF’s work. The concept needed to communicate the benefits of giving, and show how