Concept for inspiring healthy breakfast habits won BillerudKorsnäs PackChallenge 2017 for Arla Foods
A digital platform aimed to inspire healthy breakfast habits became the winning concept when the students at Bergh's School of Communication competed on how Arla Foods should reach out and engage young consumers through digital interactivity based on packaging as a platform. Among many strong contributions, Breakfast Stories stood out as an idea and design with potential to bring about true behavioral change. PackChallenge is arranged annually by Billerud Korsnäs and Bergh's School of Communication in Stockholm, Sweden.Through September and October, the students in the Communication Design