Four elements take home the victory in SPICE:11 – Billerud and NINE’s packaging contest in association with Berghs
The winners of Billerud, NINE’s and Berghs School of Communication SPICE:11 contest based their entry on the words ‘playful’, ‘different’ and ‘smart’ when developing the winning packaging for Orrefors Kosta Boda. Using the four elements of glass blowing as a graphic profile, where earth and fire represent Kosta Boda and wind and water Orrefors, they managed to conceptualise a packaging solution that offered both innovation and functionality.Smarter packaging is an ideas carrier and has become an increasingly important means of competition when a large number of brands want to communicate,